avatar for Paul Farla

Paul Farla

UX Thought
Founder and Principal consultant
Paul is a well rounded UX professional with an equal footing in technology and design, who has spent many years working across different industry verticals for companies like HSBC, Volkswagen, Sainsbury's, Virgin Atlantic and Sony to name a few. He discovered his passion for UX in the early days of the web, which prompted him to focus his studies on Information Science at Utrecht University, which he followed up with a masters in Human Computer Interaction at University College London.

Paul works by collaborating closely with stakeholders and pays attention to craft the best design process for each project. With an affinity for different cultures, Paul has keenly worked with clients based across the UK, Spain, Germany and Sweden.. to places as far out as Singapore, Hong Kong and the United States. Paul is currently working on a global platform redesign with HSBC.