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avatar for Amyris Fernandez

Amyris Fernandez

Usability Expert Consultores
Owner
São Paulo, Brazil
I have over 30 years of executive experience in marketing and market research, I have focused the past 16 years on digital marketing and communications.

I have deep consumer knowledge, understanding market segmentation, product categories consumption and communication by country, and by class profile. This knowledge helps me to quickly solve complex problems for clients – from communications to User Experience (concept, wireframes and interactions that make sense to the brand).