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Taller (workshop) [clear filter]
Wednesday, November 18
 

09:00 -03

Web Analytics como herramienta de diseño
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here

User Research suele ser sinónimo de pruebas con usuarios y entrevistas cualitativas. Pero qué pasa cuando no podemos hacerlas? Y aún cuando las hacemos, estos métodos nos muestran sólo una parte de la historia. 

La información cuantitativa, especialmente la obtenida a través de web analytics, no sólo complementa, sino que enriquece y a veces puede agregar tanto o más valor que la información cualitativa.

En este taller práctico de medio día usaremos Google Analytics de un sitio existente en tiempo real, y enseñaremos a los participantes:
- conceptos básicos de web analytics 
- reportes básicos
- cómo obtener información de comportamiento de los usuarios en el sitio

Una vez hecho esto mostraremos cómo generar diferentes reportes y haremos una aplicación prática de cómo esta información se transforma en patrones de diseño concretos:
- analizaremos patrones de navegación y comportamiento para identificar arquetipos de usuarios
- haremos click stream analysis para definir escenarios de uso para pruebas con usuarios
- analizaremos información de navegación y contenido más visitado para determinar la arquitectura de la información del sitio
- analizaremos un funnel para optimizar el diseño de un flujo de conversión
- haremos un next-page analysis para rediseñar y jerarquizar el contenido de una página clave del sitio

Al finalizar este workshop los participantes sabrán generar reportes de Google Analytics (o herramientas similares) para hacer user research y sabrán cómo traducir esa información en elementos concretos de diseño.

Get your ticket for this workshop here

Speakers
SB

Santiago Bustelo

Santiago Bustelo es profesional de UX desde hace 15 años. A lo largo de su carrera impulsó y acompañó la evolución de productos, servicios, procesos y equipos, para que empresas y organizaciones puedan responder a los nuevos desafíos de un mercado cada vez más exigente.Como... Read More →
avatar for Sol Mesz

Sol Mesz

product manager, Kambrica
She is currently Product Strategy Director at Kambrica (www.kambrica.com), a leading UX consultancy in Buenos Aires, Argentina.


Wednesday November 18, 2015 09:00 - 10:45 -03
Aula 4.4.1 Rondeau 165

09:00 -03

Information Architecture for Everybody
Get your ticket for this workshop here 

No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.


The concepts one has to understand to practice information architecture thoughtfully are not hard to learn or based on expensive tools. In fact they are tools and concepts we at the Information Architecture Institute think everybody should know. This half day workshop is meant to introduce the concepts of IA and give you confidence in practicing IA yourself.

Get your ticket for this workshop here 

Speakers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 6.2 Rondeau 165

09:00 -03

Innovation Workshop. Learn the habits of highly innovative people.
Get your ticket for this workshop here 
Design has earned the attention of businesses everywhere. The demand for breakthrough ideas couldn’t be stronger. It’s time for smart “idea” people to take center stage. And yet… When given the space to be creative—whether it’s a user interface, data visualization, or new product idea—we often fall back on safe, familiar patterns.

How do we break out of these safe practices? And how do we arrive at creative ideas that solve actual user problems?

What separates the celebrated “creative” person from others is a set of habits, routinely practiced. The ability to reframe problems, link unrelated concepts, place insights ahead of ideas— habits such as these are common to innovators everywhere.
In this workshop, speaker Stephen P. Anderson will share the 10 habits of highly innovative people, with a focus on how we, as designers and product teams, can apply these habits in our day-to-day work.

WHAT YOU’LL LEARN
  • Dozens of practical tips and exercises to help you produce more original design ideas.
  • How to look at nearly any problem from multiple perspectives.
  • How to reframe problems that are handed to you.
  • Ways to blend seemingly unrelated ideas to produce something new.
  • The creative thought process used by Stephen in his day-to-day design and product strategy work.
Basically, you’ll learn how to get from “This needs some fresh ideas” to “I don’t know how you do it!”

WHO THIS WORKSHOP IS FOR

Designers, UX practitioners, and product people of any level looking for ways to arrive at more innovative ideas.

Get your ticket for this workshop here 

Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive... Read More →



Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 2.2 Rondeau 165

09:00 -03

Visual Thinking Workshop
Get your ticket for this workshop here

Every day, we are increasingly exposed to more complexity that test the limits of our abilities and tools. Visual thinking allows us to deal with this in many ways, all with a pen and paper (lots and lots of paper). This sounds all too simple, but if you’ve ever struggled in drawing objects and concepts, illustrating complex diagrams, or communicating visually then this workshop might be for you.

In this workshop, you’ll learn the basics of how and what to draw, how to apply your skills to complex scenarios, and use your new skills alone and with other people. You’ll also learn how to apply visual thinking towards a the design of omni-channel services.

The session is aimed at designers of all levels and curious individuals wanting to learn new ways to solve problems effectively and collaboratively in an impactful way. No drawing skills necessary!

Get your ticket for this workshop here


Speakers
avatar for Boon Chew

Boon Chew

Experience Design Manager at SapientNitro, IxDA board director, SapientNitro
I am a user experience manager at SapientNitro, where I solve complex problems for major brands like HSBC, Volvo, and Fidelity. I also serve on the board of the Interaction Design Association (IxDA) and help run the London chapter as a local leader. I approach design with a heavy... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 4.2 Rondeau 165

09:00 -03

Innovation and Futures Thinking: Are You Leading or Following?
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 

The workshop is about the practice of Futures Thinking on the conception and design of services. Attendees will learn to identify, understand and foresee emerging needs and opportunities, and build concepts that could meet them. Using future scenarios for guidance, attendees will also learn how to transform ideas from trends into potential business and increase their chances of succeeding in the market.

But what is Futures Thinking? It is the practice of using methods and tools to understand the economic, social and cultural changes in the business environment. By understanding trends, we can uncover new opportunities for innovation and new service values ​and become forerunners in a world where changes occur rapidly. In addition, uncertainty seems to be the concern of a large number of companies nowadays, and Futures Thinking helps companies to make decisions by giving more understandable and easy approaches to uncertainties.

In general the practice of Futures Thinking aims to identify mega- trends​ and weak signals in the market, pointing directions of development for the industry sectors and access the effects of possible changes and disruptions. The combination of Futures Thinking and Service Design thinking helps companies to be better prepared for the possible futures and also help them to be more proactive instead of being reactive to the market changes.

1st session (2h):

Futures Thinking goals, benefits, and best practices,

Futures Thinking as supplement for Service Design and Innovation,

Get to know methods and tools applied to Futures Thinking,

How to understand, identify, evaluate and visualize trends,

Trends in industry segments and fields,

How to identify weak signals
Identifying opportunities

2nd session (2h)

Working with Trend Cards

Creating innovative concepts

Identifying the maturity level of the concept

Get your ticket for this workshop here 

Speakers
avatar for Ricardo  Brito

Ricardo Brito

Service Designer & UX, Futurice
Ricardo Brito is a service and UX Designer with Futurice Germany. He is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 4.1 Rondeau 165

15:00 -03

Design Culture Basics: Creating Your Team Charter
Get your ticket for this workshop here

Getting a design team "on the same page" is the oft-stated goal of managers who care about how team unity affects the quality of the work. However, miscommunication is a given, and eventually every manager uncovers a series of disconnects between what was said and what was understood. 

Consider, then, the benefits of creating a Team Charter: a kind of persona for your team that will help every member identify and agree upon a shared identity, purpose, and vision for the future. 

Through a series of team activities, learn how to uncover the perceptions your team already has of themselves as a unit, as well as their thoughts about how they are perceived by others in the organization and craft a team charter of your own. With this key information, you can shape the team’s purpose and craft a plan to generate the proper perception of your team by others in a living document that keeps everyone on the same page.

Get your ticket for this workshop here

Speakers

Wednesday November 18, 2015 15:00 - 19:00 -03
Aula 4.2 Rondeau 165

15:00 -03

Indigo Studio: Mastering Paper and Digital Prototyping
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 

Note: To participate on this workshop, you need to bring your computer.

Cuando uno se embarca en un proyecto de diseño de interfaz de usuario es fácil caer en enfocarse en cómo se va a ver la solución. Esto implica pensar en el contenido, la tipografía, colores, la ubicación de los elementos en la pantalla e incluso la tecnología. No invertimos el tiempo suficiente en comprender el problema, ¡cuánto menos en saber si esa es la mejor solución!

 Nos equivocamos al pensar en el diseño como algo que el diseñador crea. Un componente crítico del proceso de diseño centrado en usuarios es la evaluación con los usuarios. Esto significa que necesitamos una forma de mostrar a nuestros usuarios y actores involucrados nuestras propuestas de diseño de la forma más económica y temprana posible.

 Los prototipos de interfaces pueden ayudar a obtener feedback de los usuarios sobre el flujo y experiencia de uso antes de comenzar a debatir sobre estilos. Prototipamos porque nos permite darle a los usuarios una tener una experiencia similar a la real con la aplicación. Esto sirve al menos a dos propósitos:

  • Comprender qué tan bien la solución se ajusta al problema y las necesidades del usuario.
  • Descubrir nuevos requerimientos.

Hacer prototipos en papel es una forma rápida y fácil de crear y evaluar experiencias de aplicaciones. Funciona muy bien con usuarios que se encuentran en el mismo lugar que nosotros y requiere entrenamiento e inversión mínimos. Los prototipos digitales son mejores para usuarios remotos, y más fáciles de ajustar y refinar.

 En este workshop los participantes tendrán la oportunidad de crear prototipos tanto en papel como digitales. También realizarán pruebas de usabilidad con otros participantes. Por último, podrán comprender de primera mano el impacto que el medio utilizado para prototipar tiene sobre el flujo de diseño y sobre el feedback de los usuarios.

El workshop será liderado por integrantes del equipo de producto de Indigo Studio.

 

Note: To participate on this workshop, you need to bring your computer.

Get your ticket for this workshop here 


Wednesday November 18, 2015 15:00 - 19:00 -03
Aula 6.6 Rondeau 165

15:00 -03

Buscando el equilibrio entre las necesidades del usuario y las del negocio
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
Muchas veces nos encontramos frente a un proyecto con los requerimientos claramente definidos por el cliente (por lo general, el área de tecnología). Esto nos permite, aparentemente y en principio, medir el alcance y realizar una propuesta. Sin embargo, al momento de la ejecución se denuncia que quedaron afuera dos actores importantes: 

otros involucrados dentro del cliente. Areas que influyen críticamente en el circuito necesario para llevar a cabo esa solución, empezando por “el negocio”, y también otras áreas específicas que son parte del circuito, como marketing, infraestructura, atención al cliente, etc. 

los usuarios. Muchas veces se olvida quiénes usarán la aplicación verdaderamente y sus necesidades reales. 

Para sortear los problemas que pudiera acarrear el escenario planteado, lo primero que el equipo de UX lleva a cabo es una actividad participativa para ratificar o, en la mayoría de los casos, “rectificar” las características y el rumbo del proyecto. 

En esta actividad se utilizan varias técnicas para descubrir las necesidades y armar un mapa de la experiencia. Para ello, se reúne a todos los involucrados: usuarios, equipo de desarrollo (UX incluido) y representantes de las diferentes áreas del cliente. Y, mediante la técnica de “personas”, junto a la creación de “escenarios” y la “facilitación gráfica”, bajo la modalidad de “focus group” se interactúa en un afiche para clarificar las necesidades y objetivos de los diferentes involucrados. 

El objetivo del taller es proponer escenarios y actores ficticios, bien definidos y basados en experiencias reales, para simular cómo se lleva a cabo una actividad de estas características: cómo se prepara, qué tener en cuenta, cómo se lleva a cabo, cuáles son los resultados y cómo se interpretan para “redefinir” el alcance del proyecto. 

Como valor agregado, más allá de vivir la experiencia y recibir los tips necesarios, se contarán las experiencias vividas utilizando esta técnica en distintos proyectos, haciendo foco no sólo en los resultados, sino también en los beneficios que trae aparejados esta técnica, comenzando por uno de los más importantes: la empatía.

Get your ticket for this workshop here 

Speakers
avatar for Fernando Feller

Fernando Feller

UX Director, Flux IT
Love my family. Love my work. Love to travel and have fun. Love UX. Love BEER!
avatar for Lucrecia Feller

Lucrecia Feller

UX Consultant, Flux IT
avatar for Laureana Porterie

Laureana Porterie

UX Designer, Flux IT


Wednesday November 18, 2015 15:00 - 19:00 -03
Aula 4.1 Rondeau 165

15:00 -03

Da ideia à prática - Workshop de tangibilização de conceitos
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
O design é mutável, transforma-se conforme o mundo ao seu redor, sendo a sucessão constante de novos começos. Projetar em design significa considerar o objetivo, levando em conta as necessidades do usuário e todo o impacto gerado por esse produto/ serviço. 
Para desenvolver um projeto de sucesso nos baseamos em metodologias que suportam a ideia e para tal, utilizamos o Design Estratégico como meio. O Design Estratégico é uma atividade que envolve sistema-produto; o corpo integrado de produtos, serviços e estratégias de comunicação que tanto um ator quanto uma rede de atores (sejam eles companhias, instituições ou organizações que não visam ao lucro) projetam e desenvolvem buscando obter uma série de resultados estratégicos específicos (MERONI, 2008, p.1). 
A ilegra, empresa global de TI e negócios possui uma abordagem baseada em pensar antes e além do software para assim conduzir seus clientes a inovar. A empresa tem experiência no desenvolvimento e condução de workshops co-criados com clientes e usuários finais. Desta forma, incentiva não só a geração de insights para uma determinada problemática, como também a culturalização de métodos para futuros projetos da empresa que é trabalhada. 
Utilizando tal conceito, este workshop irá abordar todas as etapas do processo de ideação e concepção de um projeto, pensando também na experiência gerada, tratando de teoria com a metodologia, suas etapas e ferramentas, além da prática que envolve a prototipagem e os testes, fases desenvolvidas com o grupo presente no workshop que será provocado com um problema apresentado pelos facilitadores. Passando por todas etapas de um processo de criação de novas ideias dentro das 4 horas de oficina proposta.

Get your ticket for this workshop here 

Speakers
avatar for Eduardo Luiz Vieira

Eduardo Luiz Vieira

Designer, ilegra
Bacharel em Design (com ênfase em Design Estratégico), e pós-graduado em Inovação e Gestão Estratégica. Líder da equipe de Design na ilegra de Porto Alegre, trabalhando com Metaprojeto, aplicando métodos de Design Thinking/Estratégico e outras práticas de ideação em projetos... Read More →


Wednesday November 18, 2015 15:00 - 19:00 -03
Aula 6.2 Rondeau 165
 
Thursday, November 19
 

09:00 -03

Redefining the Value of Customer Experience in the Enterprise
Get your ticket for this workshop here 
Redefining the Value of Customer Experience in the Enterprise

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.

What You’ll Learn
  • A new definition of value that expands the discussion and value for UX
  • How to participate strategically with others in your organization
  • How to properly approach positioning, using UX research (which you can share with your non-UX colleagues)
  • How to advocate for UX with those who don’t understand it, yet make corporate decisions
Who Should Attend

This workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.

Get your ticket for this workshop here 


Speakers

Thursday November 19, 2015 09:00 - 13:00 -03
Aula 4.2 Rondeau 165

09:00 -03

Creating tomorrow’s cities, together
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
  

What will tomorrow’s cities look like? How will they function? How will they be governed? How will people live in tomorrow’s cities? What services will they use? How will technology support their lives? How will they interact with it?

We will try to answer some of these questions together: we’ll be creating together evidence of tomorrow’s cities, to be displayed in the conference space.

It won’t be just boxes and arrows though. Most systems and services need business, technology and design combined to bring them to life, and we’ll be looking at all of these. We’ll sketch lean canvases, advertisements, digital touchpoints, people flows, whatever it takes to bring our city to life. Let’s make some prototypes too, time permitted. And most importantly, let’s tell stories. Bring your skills to the table, and we’ll help make the rest happen.

How will we do it?

We will use our IoT Service Kit to ideate on possible scenarios for Smart Cities. This kit brings designers, developers and business developers out of their digital silos to play with IoT concepts in the real world. The IoT Service Kit is a co-creative tool for exploring user-centric interactive scenarios. The goal is to let user experience drive the process of merging physical and digital realities into successful digital services.

To support our process we will use Trend cards and Lean Service Creation. Trend cards are a tool coming from the Futures Thinking field, and they’re exactly what they sound: cards depicting trends. We’ll be looking at trends as a way to ground our thoughts about the future in what we see around us today. The trend cards will be prepared beforehand, and used for ideation.

Lean Service Creation is a philosophy and way of working that draws mainly from lean startup, service design, and lean software development. On the one hand, it supports the use of multidisciplinary teams made up of T-shaped individuals and combines business knowledge, user-centric design and technology expertise to look holistically at the total value delivery of a service. On the other hand, it supports the frequent use of experiments to test different assumptions about the service at hand, be them about business models, people or technology.

We’ll be using the LSC philosophy in the design of our workshop: attendants will be split into small, multidisciplinary teams to the degree possible, and we’ll see our cities through the business, design and technology lens. Finally, we’ll see the tangible “evidence” we produce together as small experiments that will be shared with the community for feedback.

Workshop content:

First Session, 2h

. Intro, warm up,

. Lean Service Creation thoughts

. IoT Service Kit / IoT Ideation and technical feasibility framework

. Introducing the trend cards;

. Team formation

Second Session, 2h

. Ideation

. Get to work: build your evidence.

. Facilitators are there to help.

. Our developer is available for prototyping, or to help with prototyping.

. Post your work to the wall, briefly present to others if there is time.

Get your ticket for this workshop here  


Speakers
avatar for Ricardo  Brito

Ricardo Brito

Service Designer & UX, Futurice
Ricardo Brito is a service and UX Designer with Futurice Germany. He is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services... Read More →
PH

Paul Houghton

DIRECTOR, WIZARDRY AND DEVELOPMENT, Futurice


Thursday November 19, 2015 09:00 - 13:00 -03
Aula 4.1 Rondeau 165

09:00 -03

Ideación generativa en equipos multidisciplinarios
Get your ticket for this workshop here

Este taller presenta los fundamentos de las prácticas de Design Thinking para crear soluciones innovadoras en equipos multi-disciplinarios.

Las sesiones de ideación como Brainstormings o Design Studios, suelen ser muy dinámicas y ricas porque producen gran cantidad de ideas en períodos cortos de tiempo, exponiendo distintos puntos de vista y formas creativas de abordar el problema por parte de todo el equipo.

Sin embargo, apenas pasa la euforia creativa de la sesión nos encontramos ante un nuevo desafío: ¿Cómo llevamos esas ideas a la acción? ¿Cómo elegimos las que tienen más potencial para desarrollar prototipos? ¿Cómo evitamos que queden olvidadas en la pared de una sala de reunión, o en una foto en algún celular?

En este taller intensivo trabajaremos sobre un caso práctico, experimentando con distintas técnicas de ideación generativa y selección de ideas para su posterior evaluación con usuarios.

Objetivos

  • Comprender los fundamentos de Design Thinking y cómo pueden ayudarnos en la toma de decisiones a lo largo del proceso de diseño.
  • Aprender y experimentar técnicas para crear y prototipar soluciones innovadoras en nuestro trabajo.
  • Incorporar métodos de evaluación y selección de ideas en equipo.
Get your ticket for this workshop here

 


Speakers
avatar for Celeste Olivieri

Celeste Olivieri

Head of UX Design @ MURAL, MURAL
Celeste Olivieri es Head of UX Design en MURAL, un startup que busca ayudar a equipos multidisciplinarios a colaborar en sus tareas creativas a lo largo del proceso de diseño. Apasionada por maximizar el poder del diseño en los equipos que integra, su perfil profesional está marcado por la búsqueda casi obsesiva por comprender la natur... Read More →


Thursday November 19, 2015 09:00 - 13:00 -03
Aula 2.6 Rondeau 165

09:00 -03

Products with personality: tools to define trait-based design principles
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
UX design is stretching beyond traditional goals of usability and efficiency into the emotional attachment of desirability, seductiveness, and persuasion. The next big challenge bridging the gap between users’ social behavior and product design is to infuse personality into the products that we create. Designing personality can lead to more satisfying and meaningful relationships with users. 
Personality design has been around for a long time, and there are multiple methods that designers have employed. However, agreeing on design principles from personality traits is still empirical, and requires some craftsmanship from the team. Complexity of the tools range from simple mood boards to models of behavior, with origins mainly in psychology, visual design and marketing.
In this workshop, we will experience 4 different tools for personality design, suitable for participatory design sessions that will help define design principles based on traits for our products. We will work with mood boards, Plutchick´s emotions wheel, complements to target personas and enriched user journeys. 
Finally, we will synthesize the results using a tailored Myer-Briggs’ typological personality framework (based on Jung´s school of personality types) to outline our trait-based design principles. 
The workshop is targeted to a broad audience with a basic knowledge of products design, personas and experience maps. 

Get your ticket for this workshop here 

Speakers
avatar for John Labriola

John Labriola

UX Designer, Intel
User Experience Designer @ Intel. ExPat New Yorker in Cordoba, Argentina.
avatar for Patricio Maller

Patricio Maller

UX leader, Intel
Patricio Maller holds a computer science degree and a Master of Science in computer sciences (2000) with focus on human-computer interaction. He was a Fulbright Scholar at The University of Alabama between 1998 and 2000, completing research on the application of socio-cognitive theories... Read More →
avatar for Pablo Piccolotto

Pablo Piccolotto

Human Factors Engineer, Intel
Pablo Piccolotto is a Human Factors Engineer currently leading the User Research Lab team at Intel -a team in charge of designing and executing all kinds of studies and experiments to create amazing experiences from the inside out-. Besides, he is member of Intel’s UX-UIA Intellectual... Read More →


Thursday November 19, 2015 09:00 - 13:00 -03
Aula 6.6 Rondeau 165

09:00 -03

Taller de Scrum aplicado: Agile + UX
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
  
Actualmente, las metodologías tradicionales de desarrollo de software han quedado obsoletas en los sistemas en los que la demanda de los usuarios es más rápida que la capacidad de producción de las empresas ancladas en la vieja escuela. Siendo, entonces, las metodologías ágiles mucho más adecuadas en los modelos de negocio actuales por su velocidad, flexibilidad, involucramiento de los participantes, trabajo en equipo y ajuste a las necesidades del negocio (gracias a un proceso iterativo e incremental), entre otras características. 

En este contexto, la experiencia de usuario no se encuentra ajena a integrarse a esta metodología y a adaptarse a las mismas. Es por esto que el principal objetivo del taller es que los integrantes de un equipo multidisciplinario (analistas funcionales, analistas UX, maquetadores, arquitectos, UI designers, desarrolladores, etc.). puedan adquirir los conceptos básicos utilizando las prácticas que propone Scrum (una de las metodologías ágiles más utilizadas), mediante un workshop totalmente orientado a la práctica donde se aprende haciendo y experimentando. 

El taller se desarrolla como si fuera un proyecto llevado adelante con Scrum, dónde: 
- todos los participantes y los facilitadores forman parte del equipo de trabajo, 
al inicio se definen la visión y el objetivo del taller de acuerdo a los intereses de los asistentes, 
- todos los temas/conceptos a desarrollar se encuentran visibles en el Product Backlog del proyecto y se va nutriendo de las necesidades de los propios participantes, 
- se van abordando los temas en iteraciones cortas (sprints) y se plantean los entregables para la Review, 
- se realizan retrospectivas sprint a sprint para mejorar y ajustar. 
- se expondrá el proceso de desarrollo, haciendo foco en la integración e interacción entre la experiencia de usuario y el desarrollo. 

El Taller dura 4 hs. y se encuentra probado en la inducción de los equipos de trabajo de diferentes clientes.

Get your ticket for this workshop here  

Speakers
avatar for Agustina Bazzano

Agustina Bazzano

Analista Funcional, Flux IT
avatar for Lucrecia Feller

Lucrecia Feller

UX Consultant, Flux IT
avatar for Fernando Feller

Fernando Feller

UX Director, Flux IT
Love my family. Love my work. Love to travel and have fun. Love UX. Love BEER!
avatar for Laureana Porterie

Laureana Porterie

UX Designer, Flux IT


Thursday November 19, 2015 09:00 - 13:00 -03
Aula 6.2 Rondeau 165

09:00 -03

Are You the Designer of Your Own Career?
Get your ticket for this workshop here  

Join this fast-paced, eye-opening workshop and discover the Plot Your Course method to design your own career. Whitney Hess, User Experience Coach, will show you how to apply the principles and practices of UX to your own life. Find out how to use the Discover > Plan > Build > Iterate process you already know and love to discover your purpose, plan your next move, build your skills, and iterate your way to the career of your dreams. 
Emphasis will be on simple self-reflections and effective self-awareness techniques that are necessary for understanding our gifts and our blind spots. All attendees will receive a free copy of Whitney's Plot Your Course workbook tailor-made for this audience. 
Come to this workshop with prepared questions about how to intentionally create your own career path. You can ask her anything! She will also share many of her own personal experiences and insights to guide and inspire you. 

Takeaways
- How to define your own path
- Figuring out what your next step should be
- Identifying the best environment in which to do your best work
- Prioritizing which skills to develop and when
- Getting real on how to best market yourself
- A better understanding of coaching and how it applies to design

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 09:00 - 19:00 -03
Aula 4.4.1 Rondeau 165

15:00 -03

Prototype with Personality
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 

What we build should elicit a a real human response. We'll explore the best way to convey brand, tone of voice and intent through effective copy and delightful interactions in low-fidelity prototypes. After creating a prototype, we'll explore how to conduct qualitative testing on a budget, focusing on sincere human reactions and engagement.

My favorite tool is the Faber Castell 9000 4B sketching pencil. I'll bring 10 along to hand out to the first 10 workshop attendees. This workshop is accessible for beginners and useful for senior designers as well. Feel free to get in touch if you have any questions or requests in advance. 

Get your ticket for this workshop here

Speakers
avatar for Austin Keeble

Austin Keeble

UX Consultant // Instructor, Red Badger // General Assembly
Austin Keeble is a User Experience Designer from the southern wilds of Atlanta, Georgia, currently living and working in London as a consultant at the Financial Times and instructor at General Assembly. Recent projects include work as the lead UX Consultant for Sky, STA Travel, and... Read More →


Thursday November 19, 2015 15:00 - 16:45 -03
Aula 2.2 Rondeau 165

15:00 -03

Cómo llevar adelante una sesión de user research
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¿Alguna vez quisiste hacer tu propio research con usurios pero no sabés por dónde empezar? ¿O tuviste miedo de equivocarte? En este taller 99% práctico, vas a aprender por qué y cómo hacer user research. Nos vamos a meter de lleno en los detalles de cómo encontrar a los participantes, cómo preparar la sesión, hacer tests con usuarios, analizar los datos y accionar sobre lo aprendido. Vas a tener la oportunidad de aprender y practicar, ya que vamos a usar prototipos en papel para hacer las prácticas de tests de usabilidad con usuarios durante el taller.Cómo llevar adelante una sesión de user research / de investigación con usuarios.

Get your ticket for this workshop here 


Speakers
avatar for Guillermo Ermel

Guillermo Ermel

User Research Technical Leader, MercadoLibre
Guillermo Ermel is User Research Technical Leader at MercadoLibre.com, Latin America's leading e-commerce marketplace. With more than 10 years of experience on the user research field and 20 in interaction design, he has vast experience creatively combining user research methods... Read More →


Thursday November 19, 2015 15:00 - 18:00 -03
Aula 6.2 Rondeau 165

15:00 -03

The Workshop Workshop
Get your ticket for this workshop here  

You have attended workshops, you have seen them masterfully commanded by other people, and you really want to get a handle on doing this workshop thing yourself. This workshop is the workshop that will help you create and facilitate a workshop of your very own, in whatever workshop fashion you decide upon.

Russ Unger will help you identify the path unlocking the workshop achievement in whatever platform you choose. You will learn how to plan your agenda, structure your workshop, and identify the tools that are needed to help you along the way. Preparation is only a small portion of The Workshop Workshop; you will also gain from the wisdom of the CrankyTalk Workshops to help you feel more comfortable with your material–and yourself–in front of a group of people who are relying upon you to be their guide. 
There will be activities where you will experience the true nature of “trial by fire” or “getting your feet wet” (whichever metaphor you prefer). That is correct: You will be leading your very own workshop within The Workshop Workshop, and presenting your findings and results back to the rest of the workshop attendees.

Bring your most comfortable pair of shoes, your favorite writing utensil, and all the gumption you can muster.

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 15:00 - 19:00 -03
Aula 4.1 Rondeau 165

15:00 -03

Empathy and UX Practices
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
In this workshop we will talk about Empathy. Although there is not currently an agreed upon definition of empathy, - it´s a discussion topic for psychologists, anthropologists, etc. - the fact is that we not only experience its aspects and variations in our personal lives, but it is a core, powerful skill for UX professionals. We all need resources to cope with and improve it. 

We start the workshop presenting McLaren´s working definition of empathy (“The Art of Empathy”, 2013) with the goal of making Empathy a more accessible and organized concept, so it can become a valuable and dependable resource. We articulate Empathy so that UXers can perceive, understand, manage and develop this skill. We help the participants identify empathic skills at work, and have them fill out a self-test to identify their strengths and challenges. With this first insight handy, we articulate and illustrate empathy´s essential aspects. 

We follow-up to explore these aspects in action within UX methods and practices. We describe examples and follow-up with hands-on exercises (based on specific roles for each participant and supported by materials, templates and scripts). These exercises will help participants identify and reflect about Empathy in activities such as: user interviews, empathy maps and personas, information architecture, interaction design, and usability testing. 

We wrap up explaining how such deeper understanding empowers UXers to improve the overall quality of their deliverables, bringing up participants´ feedback. In the end we provide a few tips on how to further develop this skill.

Get your ticket for this workshop here 

Speakers
avatar for Cecilia Kremer

Cecilia Kremer

UX Lead, Globant
avatar for Ana Marafiga

Ana Marafiga

Digital Strategist, CI&T
MT

Mariana Tavernari

Consultant, Globant


Thursday November 19, 2015 15:00 - 19:00 -03
Aula 2.6 Rondeau 165

15:00 -03

Globant: Gestión de proyectos de UX en equipos multidisciplinarios
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
El objetivo central de este workshop es el de transitar por la experiencia de planificar un proyecto de Experiencia de Usuario dentro del marco de una empresa de software, a fin de adquirir y reforzar técnicas y habilidades para afrontar este desafío. Sin duda, la planificación de un proyecto con roles interdisciplinarios, con objetivos, responsabilidades y prioridades, que en principio parecerán diferentes, es un desafío importante para los profesionales de Experiencia de Usuario.

Get your ticket for this workshop here 

Speakers
avatar for Magalí Amalla

Magalí Amalla

Experience Designer - Educator, Globant / Grin / UNLP
Diseñadora de Experiencias, apasionada por los ecosistemas humanos, donde las personas y su relación con el entorno, sus creencias y comportamientos se vuelven una fuente de inspiración para la definición de estrategias de diseño y creación de experiencias memorables en la vida... Read More →
avatar for Clara Chavarria

Clara Chavarria

UX Manager - Tech Director, Globant


Thursday November 19, 2015 15:00 - 19:00 -03
Aula 4.2 Rondeau 165
 


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