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Wednesday, November 18
 

09:00 GMT-03

Information Architecture for Everybody
Get your ticket for this workshop here 

No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.


The concepts one has to understand to practice information architecture thoughtfully are not hard to learn or based on expensive tools. In fact they are tools and concepts we at the Information Architecture Institute think everybody should know. This half day workshop is meant to introduce the concepts of IA and give you confidence in practicing IA yourself.

Get your ticket for this workshop here 

Speakers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture... Read More →


Wednesday November 18, 2015 09:00 - 13:00 GMT-03
Aula 6.2 Rondeau 165

09:00 GMT-03

Innovation Workshop. Learn the habits of highly innovative people.
Get your ticket for this workshop here 
Design has earned the attention of businesses everywhere. The demand for breakthrough ideas couldn’t be stronger. It’s time for smart “idea” people to take center stage. And yet… When given the space to be creative—whether it’s a user interface, data visualization, or new product idea—we often fall back on safe, familiar patterns.

How do we break out of these safe practices? And how do we arrive at creative ideas that solve actual user problems?

What separates the celebrated “creative” person from others is a set of habits, routinely practiced. The ability to reframe problems, link unrelated concepts, place insights ahead of ideas— habits such as these are common to innovators everywhere.
In this workshop, speaker Stephen P. Anderson will share the 10 habits of highly innovative people, with a focus on how we, as designers and product teams, can apply these habits in our day-to-day work.

WHAT YOU’LL LEARN
  • Dozens of practical tips and exercises to help you produce more original design ideas.
  • How to look at nearly any problem from multiple perspectives.
  • How to reframe problems that are handed to you.
  • Ways to blend seemingly unrelated ideas to produce something new.
  • The creative thought process used by Stephen in his day-to-day design and product strategy work.
Basically, you’ll learn how to get from “This needs some fresh ideas” to “I don’t know how you do it!”

WHO THIS WORKSHOP IS FOR

Designers, UX practitioners, and product people of any level looking for ways to arrive at more innovative ideas.

Get your ticket for this workshop here 

Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive... Read More →



Wednesday November 18, 2015 09:00 - 13:00 GMT-03
Aula 2.2 Rondeau 165

09:00 GMT-03

Visual Thinking Workshop
Get your ticket for this workshop here

Every day, we are increasingly exposed to more complexity that test the limits of our abilities and tools. Visual thinking allows us to deal with this in many ways, all with a pen and paper (lots and lots of paper). This sounds all too simple, but if you’ve ever struggled in drawing objects and concepts, illustrating complex diagrams, or communicating visually then this workshop might be for you.

In this workshop, you’ll learn the basics of how and what to draw, how to apply your skills to complex scenarios, and use your new skills alone and with other people. You’ll also learn how to apply visual thinking towards a the design of omni-channel services.

The session is aimed at designers of all levels and curious individuals wanting to learn new ways to solve problems effectively and collaboratively in an impactful way. No drawing skills necessary!

Get your ticket for this workshop here


Speakers
avatar for Boon Chew

Boon Chew

Experience Design Manager at SapientNitro, IxDA board director, SapientNitro
I am a user experience manager at SapientNitro, where I solve complex problems for major brands like HSBC, Volvo, and Fidelity. I also serve on the board of the Interaction Design Association (IxDA) and help run the London chapter as a local leader. I approach design with a heavy... Read More →


Wednesday November 18, 2015 09:00 - 13:00 GMT-03
Aula 4.2 Rondeau 165

15:00 GMT-03

Design Culture Basics: Creating Your Team Charter
Get your ticket for this workshop here

Getting a design team "on the same page" is the oft-stated goal of managers who care about how team unity affects the quality of the work. However, miscommunication is a given, and eventually every manager uncovers a series of disconnects between what was said and what was understood. 

Consider, then, the benefits of creating a Team Charter: a kind of persona for your team that will help every member identify and agree upon a shared identity, purpose, and vision for the future. 

Through a series of team activities, learn how to uncover the perceptions your team already has of themselves as a unit, as well as their thoughts about how they are perceived by others in the organization and craft a team charter of your own. With this key information, you can shape the team’s purpose and craft a plan to generate the proper perception of your team by others in a living document that keeps everyone on the same page.

Get your ticket for this workshop here

Speakers

Wednesday November 18, 2015 15:00 - 19:00 GMT-03
Aula 4.2 Rondeau 165
 
Thursday, November 19
 

09:00 GMT-03

Redefining the Value of Customer Experience in the Enterprise
Get your ticket for this workshop here 
Redefining the Value of Customer Experience in the Enterprise

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.

What You’ll Learn
  • A new definition of value that expands the discussion and value for UX
  • How to participate strategically with others in your organization
  • How to properly approach positioning, using UX research (which you can share with your non-UX colleagues)
  • How to advocate for UX with those who don’t understand it, yet make corporate decisions
Who Should Attend

This workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.

Get your ticket for this workshop here 


Speakers

Thursday November 19, 2015 09:00 - 13:00 GMT-03
Aula 4.2 Rondeau 165

09:00 GMT-03

Ideación generativa en equipos multidisciplinarios
Get your ticket for this workshop here

Este taller presenta los fundamentos de las prácticas de Design Thinking para crear soluciones innovadoras en equipos multi-disciplinarios.

Las sesiones de ideación como Brainstormings o Design Studios, suelen ser muy dinámicas y ricas porque producen gran cantidad de ideas en períodos cortos de tiempo, exponiendo distintos puntos de vista y formas creativas de abordar el problema por parte de todo el equipo.

Sin embargo, apenas pasa la euforia creativa de la sesión nos encontramos ante un nuevo desafío: ¿Cómo llevamos esas ideas a la acción? ¿Cómo elegimos las que tienen más potencial para desarrollar prototipos? ¿Cómo evitamos que queden olvidadas en la pared de una sala de reunión, o en una foto en algún celular?

En este taller intensivo trabajaremos sobre un caso práctico, experimentando con distintas técnicas de ideación generativa y selección de ideas para su posterior evaluación con usuarios.

Objetivos

  • Comprender los fundamentos de Design Thinking y cómo pueden ayudarnos en la toma de decisiones a lo largo del proceso de diseño.
  • Aprender y experimentar técnicas para crear y prototipar soluciones innovadoras en nuestro trabajo.
  • Incorporar métodos de evaluación y selección de ideas en equipo.
Get your ticket for this workshop here

 


Speakers
avatar for Celeste Olivieri

Celeste Olivieri

Head of UX Design @ MURAL, MURAL
Celeste Olivieri es Head of UX Design en MURAL, un startup que busca ayudar a equipos multidisciplinarios a colaborar en sus tareas creativas a lo largo del proceso de diseño. Apasionada por maximizar el poder del diseño en los equipos que integra, su perfil profesional está marcado por la búsqueda casi obsesiva por comprender la natur... Read More →


Thursday November 19, 2015 09:00 - 13:00 GMT-03
Aula 2.6 Rondeau 165

09:00 GMT-03

Are You the Designer of Your Own Career?
Get your ticket for this workshop here  

Join this fast-paced, eye-opening workshop and discover the Plot Your Course method to design your own career. Whitney Hess, User Experience Coach, will show you how to apply the principles and practices of UX to your own life. Find out how to use the Discover > Plan > Build > Iterate process you already know and love to discover your purpose, plan your next move, build your skills, and iterate your way to the career of your dreams. 
Emphasis will be on simple self-reflections and effective self-awareness techniques that are necessary for understanding our gifts and our blind spots. All attendees will receive a free copy of Whitney's Plot Your Course workbook tailor-made for this audience. 
Come to this workshop with prepared questions about how to intentionally create your own career path. You can ask her anything! She will also share many of her own personal experiences and insights to guide and inspire you. 

Takeaways
- How to define your own path
- Figuring out what your next step should be
- Identifying the best environment in which to do your best work
- Prioritizing which skills to develop and when
- Getting real on how to best market yourself
- A better understanding of coaching and how it applies to design

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 09:00 - 19:00 GMT-03
Aula 4.4.1 Rondeau 165

15:00 GMT-03

Cómo llevar adelante una sesión de user research
Get your ticket for this workshop here 

¿Alguna vez quisiste hacer tu propio research con usurios pero no sabés por dónde empezar? ¿O tuviste miedo de equivocarte? En este taller 99% práctico, vas a aprender por qué y cómo hacer user research. Nos vamos a meter de lleno en los detalles de cómo encontrar a los participantes, cómo preparar la sesión, hacer tests con usuarios, analizar los datos y accionar sobre lo aprendido. Vas a tener la oportunidad de aprender y practicar, ya que vamos a usar prototipos en papel para hacer las prácticas de tests de usabilidad con usuarios durante el taller.Cómo llevar adelante una sesión de user research / de investigación con usuarios.

Get your ticket for this workshop here 


Speakers
avatar for Guillermo Ermel

Guillermo Ermel

User Research Technical Leader, MercadoLibre
Guillermo Ermel is User Research Technical Leader at MercadoLibre.com, Latin America's leading e-commerce marketplace. With more than 10 years of experience on the user research field and 20 in interaction design, he has vast experience creatively combining user research methods... Read More →


Thursday November 19, 2015 15:00 - 18:00 GMT-03
Aula 6.2 Rondeau 165

15:00 GMT-03

The Workshop Workshop
Get your ticket for this workshop here  

You have attended workshops, you have seen them masterfully commanded by other people, and you really want to get a handle on doing this workshop thing yourself. This workshop is the workshop that will help you create and facilitate a workshop of your very own, in whatever workshop fashion you decide upon.

Russ Unger will help you identify the path unlocking the workshop achievement in whatever platform you choose. You will learn how to plan your agenda, structure your workshop, and identify the tools that are needed to help you along the way. Preparation is only a small portion of The Workshop Workshop; you will also gain from the wisdom of the CrankyTalk Workshops to help you feel more comfortable with your material–and yourself–in front of a group of people who are relying upon you to be their guide. 
There will be activities where you will experience the true nature of “trial by fire” or “getting your feet wet” (whichever metaphor you prefer). That is correct: You will be leading your very own workshop within The Workshop Workshop, and presenting your findings and results back to the rest of the workshop attendees.

Bring your most comfortable pair of shoes, your favorite writing utensil, and all the gumption you can muster.

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 15:00 - 19:00 GMT-03
Aula 4.1 Rondeau 165