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Wednesday, November 18
 

09:00 -03

UX concepts and how to make it cost-effective
Creating compelling user experiences has become one of the top priorities of organizations. Increased expectations from customers are pushing companies to create new, richer user experiences. 

Reflecting this increased importance, in 2015 Google changed its search algorithm to prioritize sites which have a strong mobile UX. Meanwhile, according to the research firm Gartner customer experience initiatives, of which UX is a critical part, is leading innovation spending in 2015. The same survey found that by 2016 “89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago”. 

To help companies stay on top of this seismic shift in the importance of UX, I will present: 

* UX concepts, validation assumptions and how to measure user satisfaction

* The things we need to take into account when creating the UX strategy

* The importance of thinking about business goals to create a cost-effective strategy with good ROI

* How UX impacts on business and examples of where UX changes helped increase company revenue

* The challenges companies face in creating compelling experiences

Speakers
avatar for Bruno Vilches

Bruno Vilches

Product Manager, Belatrix SA
Bruno Vilches has been working in Front-End development for over 10 years. He has a degree in Computer Science from the University of Buenos Aires. He started and managed a company that provides web apps for global clients. In 2013 he joined Belatrix as a Senior Web Developer and... Read More →


Wednesday November 18, 2015 09:00 - 09:50 -03
Aula 4.6 Rondeau 165

09:00 -03

Information Architecture for Everybody
Get your ticket for this workshop here 

No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.


The concepts one has to understand to practice information architecture thoughtfully are not hard to learn or based on expensive tools. In fact they are tools and concepts we at the Information Architecture Institute think everybody should know. This half day workshop is meant to introduce the concepts of IA and give you confidence in practicing IA yourself.

Get your ticket for this workshop here 

Speakers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 6.2 Rondeau 165

09:00 -03

Innovation Workshop. Learn the habits of highly innovative people.
Get your ticket for this workshop here 
Design has earned the attention of businesses everywhere. The demand for breakthrough ideas couldn’t be stronger. It’s time for smart “idea” people to take center stage. And yet… When given the space to be creative—whether it’s a user interface, data visualization, or new product idea—we often fall back on safe, familiar patterns.

How do we break out of these safe practices? And how do we arrive at creative ideas that solve actual user problems?

What separates the celebrated “creative” person from others is a set of habits, routinely practiced. The ability to reframe problems, link unrelated concepts, place insights ahead of ideas— habits such as these are common to innovators everywhere.
In this workshop, speaker Stephen P. Anderson will share the 10 habits of highly innovative people, with a focus on how we, as designers and product teams, can apply these habits in our day-to-day work.

WHAT YOU’LL LEARN
  • Dozens of practical tips and exercises to help you produce more original design ideas.
  • How to look at nearly any problem from multiple perspectives.
  • How to reframe problems that are handed to you.
  • Ways to blend seemingly unrelated ideas to produce something new.
  • The creative thought process used by Stephen in his day-to-day design and product strategy work.
Basically, you’ll learn how to get from “This needs some fresh ideas” to “I don’t know how you do it!”

WHO THIS WORKSHOP IS FOR

Designers, UX practitioners, and product people of any level looking for ways to arrive at more innovative ideas.

Get your ticket for this workshop here 

Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive... Read More →



Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 2.2 Rondeau 165

09:00 -03

Visual Thinking Workshop
Get your ticket for this workshop here

Every day, we are increasingly exposed to more complexity that test the limits of our abilities and tools. Visual thinking allows us to deal with this in many ways, all with a pen and paper (lots and lots of paper). This sounds all too simple, but if you’ve ever struggled in drawing objects and concepts, illustrating complex diagrams, or communicating visually then this workshop might be for you.

In this workshop, you’ll learn the basics of how and what to draw, how to apply your skills to complex scenarios, and use your new skills alone and with other people. You’ll also learn how to apply visual thinking towards a the design of omni-channel services.

The session is aimed at designers of all levels and curious individuals wanting to learn new ways to solve problems effectively and collaboratively in an impactful way. No drawing skills necessary!

Get your ticket for this workshop here


Speakers
avatar for Boon Chew

Boon Chew

Experience Design Manager at SapientNitro, IxDA board director, SapientNitro
I am a user experience manager at SapientNitro, where I solve complex problems for major brands like HSBC, Volvo, and Fidelity. I also serve on the board of the Interaction Design Association (IxDA) and help run the London chapter as a local leader. I approach design with a heavy... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 4.2 Rondeau 165

09:00 -03

Innovation and Futures Thinking: Are You Leading or Following?
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 

The workshop is about the practice of Futures Thinking on the conception and design of services. Attendees will learn to identify, understand and foresee emerging needs and opportunities, and build concepts that could meet them. Using future scenarios for guidance, attendees will also learn how to transform ideas from trends into potential business and increase their chances of succeeding in the market.

But what is Futures Thinking? It is the practice of using methods and tools to understand the economic, social and cultural changes in the business environment. By understanding trends, we can uncover new opportunities for innovation and new service values ​and become forerunners in a world where changes occur rapidly. In addition, uncertainty seems to be the concern of a large number of companies nowadays, and Futures Thinking helps companies to make decisions by giving more understandable and easy approaches to uncertainties.

In general the practice of Futures Thinking aims to identify mega- trends​ and weak signals in the market, pointing directions of development for the industry sectors and access the effects of possible changes and disruptions. The combination of Futures Thinking and Service Design thinking helps companies to be better prepared for the possible futures and also help them to be more proactive instead of being reactive to the market changes.

1st session (2h):

Futures Thinking goals, benefits, and best practices,

Futures Thinking as supplement for Service Design and Innovation,

Get to know methods and tools applied to Futures Thinking,

How to understand, identify, evaluate and visualize trends,

Trends in industry segments and fields,

How to identify weak signals
Identifying opportunities

2nd session (2h)

Working with Trend Cards

Creating innovative concepts

Identifying the maturity level of the concept

Get your ticket for this workshop here 

Speakers
avatar for Ricardo  Brito

Ricardo Brito

Service Designer & UX, Futurice
Ricardo Brito is a service and UX Designer with Futurice Germany. He is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services... Read More →


Wednesday November 18, 2015 09:00 - 13:00 -03
Aula 4.1 Rondeau 165

09:55 -03

UX-AdChat: Semi-automatic, predictable usability evaluator of written dialogue systems.
AdChat is a dialogue manager system that assists users in buying the product that best fits their needs. The semi-automatic, web-based usability evaluation system, UX-AdChat, evaluates the satisfaction of the clients that use any system based on AdChat without any human assistance while applying the test. The goal is to predict the satisfaction of the clients based on the PARADISE framework, combining the measurement of qualitative and quantitative attributes in order to maximize the experience of the users while optimizing costs.


Wednesday November 18, 2015 09:55 - 10:45 -03
Aula 4.4.0 Rondeau 165

09:55 -03

Designing for future devices
Designing for future devices,

Every day we have new devices flooding the market which reach million of users. They provide a potential mountain of new creative, technological solutions; or sometimes they represent a technological flop. The way we design these new products is essential to insure success and crucially:  also making it a relevant and a long-lasting solution to a customer problem. 

Every design project has its own unique challenges and opportunities. In order to be most impactful and successful as designers, we need to use research to identify real use cases, pain points and opportunities, and avoid generating features by committee or based on assumptions. 

In my talk, I will be discussing the challenges of designing for future devices, and present a case study of a recent project I led for the design of the Akbank banking app for the Apple Watch. This talk will cover the following areas:

  • Understanding the domain
  • Identifying and understanding the target audience 
  • Making the design contextually relevant
  • Mastering the devices’ capabilities
  • Various ways of prototyping potential solutions
  • Creating your own interaction guidelines
  • Validating solutions by user testing

Join my talk to find out more about these proven design methodologies and how they could be applied to your design projects.


Speakers
avatar for Nurgul Karadeniz

Nurgul Karadeniz

Lead UX Architect
Nurgul is the co-founder and principal consultant of UX Thought. She is specialised in information architecture, interaction design and user research. She has created award-winning products and services in digital products, interactive TV and e-commerce for companies such as the Microsoft... Read More →


Wednesday November 18, 2015 09:55 - 10:45 -03
Aula 2.4 Rondeau 165

12:10 -03

Evaluation of the user experience and intrinsic motivation with educational and mainstream digital games
Many studies of digital games have been developed to investigate a series of attributes to improve the games industry and to know the impacts of the use of digital games on users. Many arguments exist stating that the appeal of mainstream digital games could be used as an instrument to engage students in "serious games" to help improve their motivation in learning Computer Science topics. However, it is important to compare what is the experience of users with educational games in comparison to mainstream games to better understand this relationship. It is also very important to highlight important attributes that different educational games present that help improve the experience of students with educational games. The aim of the present study was to analyze the user experience with two educational games targeted at Software Engineering learning in comparison to a mainstream racing game. The method to measure user experience involved the application of the Game Experience Questionnaire (GEQ) proposed by Ijsselsteijn et al. and an adaptation of the Intrinsic Motivation Inventory (IMI). The analysis of the results of the games with different characteristics in comparison to a popular game to students allowed us to draw initial conclusions about the effects of different game characteristics in making games more appealing to Computer Science students and the correlation with their intrinsic learning motivation.

Speakers

Wednesday November 18, 2015 12:10 - 13:00 -03
Aula 4.6 Rondeau 165

12:10 -03

Methodology for digital interactive products development for mobile devices, which support learning processes in a university environment
This article describes the methodology that was developed and used in the research-creation project "Developing applications for mobile devices to support learning processes". The project was focused on creating interactive products that support the knowledge transfer and the user skills development through fun and ludic. The work took place at the Universidad Jorge Tadeo Lozano in Bogota, Colombia and the team was made up of students, alumni, full-time and part-time professors, and specialized consultants. We studied the project-based learning and the team-based learning methodologies for building our own methods. Five prototypes of applications were developed and we used different themes, scopes and objectives that would allow the team to make maximum use of their previous knowledge and form a broad picture of what it means to developed products for mobile devices in a university context with so many different people profiles.


Wednesday November 18, 2015 12:10 - 13:00 -03
Aula 4.4.1 Rondeau 165

12:10 -03

Balancing cognitive resonance and dissonance in product design
Few psychological theories had an impact so clear on UX design as Festinger’s Cognitive Dissonance. 
Cognitive dissonance is the mental stress or discomfort we feel when our behavior is inconsistent with our beliefs. Humans strive for their behavior and beliefs to be consistent, so when inconsistency (dissonance) arises, we do everything we can to restore balance, either by changing our behavior or belief, or by somehow justifying the behavior. Design dissonance occurs when a product or service sends out cognitive signals that run counter to the desired effect. 
Festinger’s basic hypotheses for cognitive dissonance are as follows: 
• The presence of dissonance, of being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance. 
• In addition to trying to reduce dissonance when it is present, the person will actively avoid situations and information that would likely increase it. 
This theory, however, is frequently misused as a recipe. Experience shows that the “eliminate or reduce cognitive dissonance” mantra does not always lead to a better design, and that balance is key to keep users learning, engaged and away from the uncanny valley. 

In this talk, we will illustrate how products can be designed for dissonance and resonance, using actual examples, and elaborate on the nuances of this theory applied to the design of experiences. 

Speakers
avatar for Patricio Maller

Patricio Maller

UX leader, Intel
Patricio Maller holds a computer science degree and a Master of Science in computer sciences (2000) with focus on human-computer interaction. He was a Fulbright Scholar at The University of Alabama between 1998 and 2000, completing research on the application of socio-cognitive theories... Read More →
PW

Peter Wyatt-Brandenburg

Design leader with extensive experience addressing all the touch points across the brand experience. A proven track record of developing cutting edge products and in breaking paradigms in mature market segments with a focus on the customer.Especialidades:Big picture thinking and detail... Read More →


Wednesday November 18, 2015 12:10 - 13:00 -03
Aula 2.4 Rondeau 165

12:10 -03

Meu Coraçao Feliz, placing Philips at the heart of the care team
Meu Coraçao Feliz is a project that builds on the notion that end-users (patients) should play an active and central role in the design of novel and successful solutions and new care models. Moreover, end-users should be at the heart of the newly designed solution, with an active role and empowered position as suggested by Herzlinger (2007) and Von Hippel (1986). To reach this new paradigm to place the end-users in the drivers’ seat of their health care solutions, Meu Coraçao Feliz deploys user centered designed methods for hypertension end-users and health care providers working in primary care public health care in Brazil. The results involve a user centric vision and different solutions that solve their core issues and needs such as shortage of health workers and low quality of the service due to long waiting times. Ultimately Meu Coraçao Feliz presents a new distribution of care to meet the current challenges of any health care system, next to the demands of users and the available technology.

Speakers
GG

Gijs Geleijnse

Senior Scientist, Philips Research
avatar for Laura Nino

Laura Nino

Director, Thought Refinery
Laura is the driving force behind Thought Refinery.This is the platform where her passion and work experience fuse in a valuable service.Before founding the Thought Refinery, Laura worked as a senior consumer and trends researcher at Philips Design's Strategic Futures Design team... Read More →


Wednesday November 18, 2015 12:10 - 13:00 -03
Aula 6.4 Rondeau 165

15:00 -03

A platform for experimenting with brain-computer interfaces in points of interest of smart cities
This paper presents a platform to support experimentation with applications that enhance user experience in points of interest (POIs) of smart cities by incorporating brain-computer interfaces (BCI). We propose a general architecture for applications in this realm that includes four major layers: Presentation, sensing, action management, and data management. This architecture can be instantiated with various types of BCI sensors and diverse POIs. We describe its components as well as a prototype based on this architecture. We also report on initial findings of the use of our prototype, which show the potential of our approach to support research in the area.


Wednesday November 18, 2015 15:00 - 15:50 -03
Aula 4.6 Rondeau 165

15:00 -03

Design Culture Basics: Creating Your Team Charter
Get your ticket for this workshop here

Getting a design team "on the same page" is the oft-stated goal of managers who care about how team unity affects the quality of the work. However, miscommunication is a given, and eventually every manager uncovers a series of disconnects between what was said and what was understood. 

Consider, then, the benefits of creating a Team Charter: a kind of persona for your team that will help every member identify and agree upon a shared identity, purpose, and vision for the future. 

Through a series of team activities, learn how to uncover the perceptions your team already has of themselves as a unit, as well as their thoughts about how they are perceived by others in the organization and craft a team charter of your own. With this key information, you can shape the team’s purpose and craft a plan to generate the proper perception of your team by others in a living document that keeps everyone on the same page.

Get your ticket for this workshop here

Speakers

Wednesday November 18, 2015 15:00 - 19:00 -03
Aula 4.2 Rondeau 165

15:55 -03

Collection and analysis of information from social interactions, for the design of apps: a perspective based on organisational routines

We propose a method of collecting and analyzing information based on observational tools for defining design requirements for apps. The method is based on the notion of organizational routines from the point of view of social interaction and is used to identify patterns of information in group experiences over time

The proposed method has 5 steps: 1) Collection of information into the observed situation, 2) Viewing the information collected using the storyboard tool, 3) Group routines by similarity and temporal stage 4) Characterization of these routines, and 5) Analysis of the information from the perspective of social interaction. We emphasize that the collection of information by observers, who are active members of the analyzed group, increases the chances for identifying early requirements for app design

The paper gives some lesson learned in the application of the method to real cases. These experiences help to explain what happens at the intersection between patterns of information into social interactions and design requirements. This paper concludes that the concept of routines is useful for identify useful information for early design requirements, and for defining objectives of main technical requirements necessary for social interaction apps.



Wednesday November 18, 2015 15:55 - 16:15 -03
Aula 4.6 Rondeau 165

15:55 -03

Child development and Interaction Design
This tutorial will cover child development theories from the “classics” that have had a significant impact on interaction design, such as Piaget, Vygotsky, and Papert, to more recent ideas, such as neuroconstructivism and connectionism. The discussion will include concepts such as embodiment, emergence, and plasticity. Hourcade will examine how these theories can inform the design, implementation, and evaluation of technologies for children with the goal of promoting healthy development.

Speakers
avatar for JUAN PABLO HOURCADE

JUAN PABLO HOURCADE

Associate Professor, University of Iowa
Juan Pablo Hourcade is an Associate Professor at the University of Iowa's Department of Computer Science, UI3 Associate Director for Informatics Education, and a member of the Delta Center. His main area of research is Human-Computer Interaction, with a focus on the design, implementation and evalu... Read More →


Wednesday November 18, 2015 15:55 - 16:45 -03
Aula 6.4 Rondeau 165

16:25 -03

Embrancing the culture of the unknown: how the way we think, speak and act in a collaborative setting determines everything we design.
In today’s world of rapidly changing digital design, people are often chasing quick solutions to complex problems. By doing so, UX professionals and organizations are often not adding enough rigour to their work and base much of their designs on assumptions - Assumptions which inevitably result in an underperforming design solution. In his talk, Paul discusses how fostering the right organization culture can strongly influence the design process and thereby the success of a project. Paul explores solutions to this complex problem in order to enable projects to achieve their full potential.

Speakers
avatar for Paul Farla

Paul Farla

Founder and Principal consultant, UX Thought
Paul is a well rounded UX professional with an equal footing in technology and design, who has spent many years working across different industry verticals for companies like HSBC, Volkswagen, Sainsbury's, Virgin Atlantic and Sony to name a few. He discovered his passion for UX in... Read More →



Wednesday November 18, 2015 16:25 - 16:45 -03
Aula 2.4 Rondeau 165

16:25 -03

UOL PagSeguro: leading a multidisciplinary UX Team towards a commum goal
Featuring a number of tools, processes and best practices gathered through our experience leading the UOL PagSeguro UX team, the leading provider of online payments in the Brazilian market (which has recently started entering the off-line world). 

The team of 7 UX designers and 5 visual designers - each one with his/her own expertise and background - has the mission of attending a multifaceted business team focusing on different fronts at once (apps, on-line checkout, off-line sales etc.) while keeping the whole experience as cohesive and efficient as possible for both customers and on-line and off-line merchants. All of that while working on an agile schedule with more than 10 development teams.

Speakers
DC

Diogo Cosentino

Coord. Concepcao Interface Produtos, Concepção e I, Universo Online
LT

Luciana Terceiro

manager, UOL


Wednesday November 18, 2015 16:25 - 16:45 -03
Aula 4.6 Rondeau 165

17:15 -03

Recounting the History of User Interface Research through Publication Titles
The availability of access to full collections of academic publications allows the scrutiny of the interest on particular topics through time by examining the titles and metadata of such publications. Using basic text mining techniques, it is possible to identify when attention on a subject raised, peaked or declined. Deeper analysis can point to topic substitution or the switch of attention from one subject to others. In this work we use basic analysis to examine how the study of user interfaces has evolved through time by examining the titles in the Digital Library of ACM and the results provided by Google Scholar search engine.

Speakers
avatar for Leonel Morales Díaz

Leonel Morales Díaz

Profesor, Universidad Francisco Marroquín
I am an enthusiast of human-computer interaction, programming languages for kids, computer science, and a broad range of topics. Talk to me! I am friendly :o)


Wednesday November 18, 2015 17:15 - 17:35 -03
Aula 4.4.1 Rondeau 165

17:15 -03

Comparative analysis of user experience in virtual photographic-based presence platform
Nowadays, virtual photographic-based presence systems such as Google Street View (GSV) have the potential of offering experiences that allow users to virtually travel to any place in the world with a level of realism that mimics the entire context of the setting with a 360-degree photographic mosaic. Despite the novelty and value of such systems given the effort required to generate them is still not clear how much of the real experience can be replicated and in general what are the unique characteristics defining the user experience it creates. Among other things one wonders about, what are the aspects of a real experience that can be replicated in a virtual environment? Is it possible to achieve a sense of presence, immersion or flow with this approach? We conducted a comparative analysis between the real and virtual traversing of an urban zone, where 32 participants conducted a series of tasks and solved questionnaires that tried to address the previous questions. It was found that the sense of presence, immersion and flow is better on the real environment experience, however the correlations between presence, immersion and flow were stronger in the virtual world. The sense of direction was not a relevant side factor for any of the measures. Technical limitations of GSV and speed of interaction and bandwidth were key factors that can be improved in order to achieve better sensing in the virtual world.


Wednesday November 18, 2015 17:15 - 18:05 -03
Aula 4.6 Rondeau 165

17:45 -03

IntelliHome: An ambient assisted living solution using gestures and voice commands based in low cost technology

In this paper we describe a framework to build ambient assisted living (AAL) applications able to transform a conventional environment in a smart environment using low cost technology. The main purpose of this work is to assist people with disabilities in their residences or works promoting the social inclusion

The system allows its users to be their own remote control to control different appliances of their house or office, interacting with them naturally using HCI and natural user interfaces

This document is organized as follows: first, we present an introduction to AAL and describe the related work. In Section 2, we describe the main aspects of the implementation of the framework. Section 3 explains the communication between the different devices and describes a prototype. Finally, Section 4 introduces the limitations of the system, while section 5 concludes the paper.


Speakers
avatar for Carolina Valdez Gándara

Carolina Valdez Gándara

Engineer, PLADEMA
I'm member of the Media.Lab team at Pladema Research Institute. I am an interaction and assistive technologies specialist. I work in different projects to increase the quality of life of people with disabilities regarding to daily life, education and entertainment. I will be presenting... Read More →


Wednesday November 18, 2015 17:45 - 18:05 -03
Aula 4.4.1 Rondeau 165

17:45 -03

UXers are from Mars, BAs are from Venus (but they must find a way to coexist on Earth)
Looking back at my 15+ year career in user experience, I found that projects during which UX professionals and business analysts (BAs) work closely together, and start their collaboration early in the process, are much more likely to succeed.
This short talk will look at the mutual perception between the BA and UX teams, the historical source of their differences and will reveal the reason those multidisciplinary projects were or were not successful. 
Surprisingly, that has little to nothing to do with the typical things UX professionals cite as the reasons why projects are difficult, namely budgets, timelines and personnel, and it has more to do with the working culture of those two teams, the closeness of those relationships and the timing of their debuts on common projects.

Speakers
avatar for Cornelius Rachieru

Cornelius Rachieru

Co-chair, CanUX
Cornelius is Managing Director and UX Lead at Canadian UX consultancy Ampli2de Inc. and is the founder, co-chair and lead curator of CanUX, Canada's largest and longest running UX event. Over the past 15 years, he specialized in managing large enterprise scale transformational UX... Read More →


Wednesday November 18, 2015 17:45 - 18:05 -03
Aula 2.4 Rondeau 165
 
Thursday, November 19
 

09:00 -03

Influence of a head-mounted display on user experience and performance in a virtual reality-based sports application
Head-mounted displays (HMDs) are advertised as a solution to increase the sensation of immersion of users in virtual environments. Historically, however, research has found that technological limitations of those devices caused poor experiences and discomfort on users, limiting their applicability. We evaluated a device of the current generation of low-cost, high-performance HMDs in the context of a ball sports training application to find out if those problems remain. The results indicate that, while users reported increased immersion with the HMD, their performance in the test varied only slightly.

Speakers
avatar for Pedro Kayatt

Pedro Kayatt

CEO, VRMonkey
Entrepreneur and Virtual Reality Enthusiast! Addicted Gamer and Loved Husband!


Thursday November 19, 2015 09:00 - 09:50 -03
Aula 2.4 Rondeau 165

09:00 -03

Usability and consumption influence of fashion blogs: an exploratory study.
Fashion blogs are a staple of contemporary media landscape; a personal and informal guide to fashion knowledge, goods and brands. This article focuses on understanding what type of influence fashion blogs have on customers buying decisions. Findings shown in this paper are the results of Usability Tests and interviews with readers of fashion blogs. The main objectives are the comprehension of how navigation flow affects buying decisions and how bloggers' outfits, photos and posts influence on reader's consumption. It was possible to report that fashion blogs have special impact on social classes B and C in Brazil; informing and guiding readers' social dress codes and, thereafter, influencing purchases. Usability tests showed that navigation problems frustrate readers, especially when it involves lack of outfit information or when navigation was disfavored over companies advertising interests. The discussion developed in this paper is the result of an exploratory research with a qualitative approach.

Speakers
avatar for Amyris Fernandez

Amyris Fernandez

Owner, Usability Expert Consultores
I have over 30 years of executive experience in marketing and market research, I have focused the past 16 years on digital marketing and communications. I have deep consumer knowledge, understanding market segmentation, product categories consumption and communication by country... Read More →


Thursday November 19, 2015 09:00 - 09:50 -03
Aula 6.4 Rondeau 165

09:00 -03

Redefining the Value of Customer Experience in the Enterprise
Get your ticket for this workshop here 
Redefining the Value of Customer Experience in the Enterprise

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.

What You’ll Learn
  • A new definition of value that expands the discussion and value for UX
  • How to participate strategically with others in your organization
  • How to properly approach positioning, using UX research (which you can share with your non-UX colleagues)
  • How to advocate for UX with those who don’t understand it, yet make corporate decisions
Who Should Attend

This workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.

Get your ticket for this workshop here 


Speakers

Thursday November 19, 2015 09:00 - 13:00 -03
Aula 4.2 Rondeau 165

09:00 -03

Creating tomorrow’s cities, together
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
  

What will tomorrow’s cities look like? How will they function? How will they be governed? How will people live in tomorrow’s cities? What services will they use? How will technology support their lives? How will they interact with it?

We will try to answer some of these questions together: we’ll be creating together evidence of tomorrow’s cities, to be displayed in the conference space.

It won’t be just boxes and arrows though. Most systems and services need business, technology and design combined to bring them to life, and we’ll be looking at all of these. We’ll sketch lean canvases, advertisements, digital touchpoints, people flows, whatever it takes to bring our city to life. Let’s make some prototypes too, time permitted. And most importantly, let’s tell stories. Bring your skills to the table, and we’ll help make the rest happen.

How will we do it?

We will use our IoT Service Kit to ideate on possible scenarios for Smart Cities. This kit brings designers, developers and business developers out of their digital silos to play with IoT concepts in the real world. The IoT Service Kit is a co-creative tool for exploring user-centric interactive scenarios. The goal is to let user experience drive the process of merging physical and digital realities into successful digital services.

To support our process we will use Trend cards and Lean Service Creation. Trend cards are a tool coming from the Futures Thinking field, and they’re exactly what they sound: cards depicting trends. We’ll be looking at trends as a way to ground our thoughts about the future in what we see around us today. The trend cards will be prepared beforehand, and used for ideation.

Lean Service Creation is a philosophy and way of working that draws mainly from lean startup, service design, and lean software development. On the one hand, it supports the use of multidisciplinary teams made up of T-shaped individuals and combines business knowledge, user-centric design and technology expertise to look holistically at the total value delivery of a service. On the other hand, it supports the frequent use of experiments to test different assumptions about the service at hand, be them about business models, people or technology.

We’ll be using the LSC philosophy in the design of our workshop: attendants will be split into small, multidisciplinary teams to the degree possible, and we’ll see our cities through the business, design and technology lens. Finally, we’ll see the tangible “evidence” we produce together as small experiments that will be shared with the community for feedback.

Workshop content:

First Session, 2h

. Intro, warm up,

. Lean Service Creation thoughts

. IoT Service Kit / IoT Ideation and technical feasibility framework

. Introducing the trend cards;

. Team formation

Second Session, 2h

. Ideation

. Get to work: build your evidence.

. Facilitators are there to help.

. Our developer is available for prototyping, or to help with prototyping.

. Post your work to the wall, briefly present to others if there is time.

Get your ticket for this workshop here  


Speakers
avatar for Ricardo  Brito

Ricardo Brito

Service Designer & UX, Futurice
Ricardo Brito is a service and UX Designer with Futurice Germany. He is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services... Read More →
PH

Paul Houghton

DIRECTOR, WIZARDRY AND DEVELOPMENT, Futurice


Thursday November 19, 2015 09:00 - 13:00 -03
Aula 4.1 Rondeau 165

09:00 -03

Are You the Designer of Your Own Career?
Get your ticket for this workshop here  

Join this fast-paced, eye-opening workshop and discover the Plot Your Course method to design your own career. Whitney Hess, User Experience Coach, will show you how to apply the principles and practices of UX to your own life. Find out how to use the Discover > Plan > Build > Iterate process you already know and love to discover your purpose, plan your next move, build your skills, and iterate your way to the career of your dreams. 
Emphasis will be on simple self-reflections and effective self-awareness techniques that are necessary for understanding our gifts and our blind spots. All attendees will receive a free copy of Whitney's Plot Your Course workbook tailor-made for this audience. 
Come to this workshop with prepared questions about how to intentionally create your own career path. You can ask her anything! She will also share many of her own personal experiences and insights to guide and inspire you. 

Takeaways
- How to define your own path
- Figuring out what your next step should be
- Identifying the best environment in which to do your best work
- Prioritizing which skills to develop and when
- Getting real on how to best market yourself
- A better understanding of coaching and how it applies to design

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 09:00 - 19:00 -03
Aula 4.4.1 Rondeau 165

09:55 -03

The User Model, Vocabulary and Logical Architecture for Adaptive Augmented Reality
Adaptive Augmented Reality (A2R) is an emerging technology that can support users in their daily life with useful information for their activities which is really adapted to the user's characteristics, to the environment where the activity is taking place, and to the current context. However, one of the problems identified is the lack of a formal definition of the models required and the logical architecture for the development of A2R systems. As a first step to this goal, our aim is to propose a detailed definition of the content of the User Model required for this type of systems. We explored state of the art ontologies for user modelling, and propose a set of significant user characteristics to be modelled. Also, we present an initial architectural model for this type of systems.

Speakers
MT

Maritzol Tenemaza

Ing de Sistemas, Escuela Politécnica Nacional


Thursday November 19, 2015 09:55 - 10:45 -03
Aula 6.4 Rondeau 165

11:15 -03

Measuring User Experience in Latin America: An Exploratory Survey.
User experience (UX) is a relatively new field of research and practice. There have been several attempts to define the scope of UX and to explore if UX is measurable and how. Some studies have analyzed cultural differences in regards to UX. However, no studies have focused on Latin American / Spanish-speaking practitioners. We replicated a previous study, translated it into Spanish and added new questions about specific aspects of UX practice aimed to help us understand the background of the respondents. In this paper we present the results of our survey. We had 112 responses from Spanish speakers - practitioners, researchers and students, from industry and academia. Most respondents agreed that it is reasonable to measure UX and that the biggest challenges are costs and time. This exploratory research paves the way for future work to: (1) understand how cultural background and industry or research maturity may play a role in the state of the art of the practice of UX; (2) search for methods and tools to solve specific issues related to the Latin American context; (3) develop specific education and research programs aimed to take UX field of study and research to a more mature level.

Speakers
CG

Carmen Gerea

PhD Student, Pontifícia Universidad Católica de Chile


Thursday November 19, 2015 11:15 - 11:35 -03
Aula 2.2 Rondeau 165

11:15 -03

Florch: Challenges on developing a new social network accessible for senescent users
Brazilian senescent population can grow three times the actual number in the next 20 years [18], being over 88 million people in 2035. This senescent growing number brings new challenges on quality of life for Brazilian society. How to promote digital inclusion to this profile of user is still a challenge in the literature. We believe that a social network focused on senescent users can enhance the digital inclusion for them. However, it's essential that the social network be designed for senescent users. This study aims to create a project with this characteristics. We analyzed a successful social network (WhatsApp) in order to propose a new one (Florch) for senescent users. We developed a high fidelity prototype of Florch and tested it. Our findings show usability and accessibility problems faced on the project's development. In addition, a Hierarchical Task Analysis of our social network showed that it has less and simpler tasks than the successful social network (WhatsApp).


Thursday November 19, 2015 11:15 - 12:05 -03
Aula 4.4.0 Rondeau 165

11:15 -03

The Innovation Challenge
Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Most of all, the innovation we usually see in companies are actually a better version of something that already exists. Breakthrough innovation requires a cultural change and changing is never easy. Successful innovation demands a tactical approach, and getting it right requires companies to secure real traction and growth in the marketplace. In this talk I will identify the inflection points that generate market opportunities for companies, cultural issues to overcome and leverage the best techniques for securing a foothold in a lucrative new space.

Speakers
avatar for Amyris Fernandez

Amyris Fernandez

Owner, Usability Expert Consultores
I have over 30 years of executive experience in marketing and market research, I have focused the past 16 years on digital marketing and communications. I have deep consumer knowledge, understanding market segmentation, product categories consumption and communication by country... Read More →


Thursday November 19, 2015 11:15 - 12:05 -03
Aula 2.4 Rondeau 165

12:10 -03

Enhancing Interfaces for Network Security Administrators with Legacy Attributes
Network management software began to evolve in the 70's when network operating systems and the ARPANET raised. Before the invention of graphical user interfaces by Xerox, command line interface (CLI) driven software ruled the world. In terms of usability, CLI were and are efficient and error tolerant. After graphical interfaces, a new generation of security tools emerged and were adopted by young system administrators but, despite technological efforts that have been implemented so that computing infrastructure managers can control security features (availability, integrity, authentication, non-repudiation, confidentiality), results are not always as expected. To take the CLI usability advantages to graphical versions is a constant challenge. This work presents a study about usability factors in legacy CLI, identifies which ones play a significant role and obtains statistical correlations between them, uses some basic concepts from the cognitive sciences to clarify and suggest strategies to do a better graphical interface design in terms of user experience and usability.


Thursday November 19, 2015 12:10 - 13:00 -03
Aula 2.2 Rondeau 165

15:00 -03

Interaction Styles in Alice: Annotations and Observations from Computer Animation Workshops
After several years conducting workshops on computer animation with Alice, a free platform for three dimensional computer animation created by Carnegie Mellon University, a pattern of styles of use was detected. It appears that participants in such workshops engage with the platform in one of four ways: 1) following instructions and copying the animation that the instructor is showing, 2) creating rich and visually attractive scenes with little or no movement, 3) inventing dialogue-based stories and placing characters in the scene to act them, and 4) scripting complex movement-rich scenes that use advanced features of Alice. In this paper we recount how we came to notice the patterns, describe the styles in detail, propose a process to validate their consistency across groups and events, and discuss why studying these styles could be relevant and revealing.

Speakers
avatar for Leonel Morales Díaz

Leonel Morales Díaz

Profesor, Universidad Francisco Marroquín
I am an enthusiast of human-computer interaction, programming languages for kids, computer science, and a broad range of topics. Talk to me! I am friendly :o)


Thursday November 19, 2015 15:00 - 15:20 -03
Aula 4.4.0 Rondeau 165

15:00 -03

Evaluation of the emotional answer in HRI on a game situation
This project has as purpose to propose an adequate method for the assessment of the emotional answer after an interaction with a social and emotional robot. A lottery game application has been developed for playing with the robot Nao, and through an experimental scenario the empathy towards a robot has been demonstrated. As a result, the Emocards are presented as a promising assessment method for the emotional answer of the users.


Thursday November 19, 2015 15:00 - 15:50 -03
Aula 6.6 Rondeau 165

15:00 -03

The Shift: UX Designer as Business Consultant
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations. 

This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders. 

This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.

Speakers
avatar for Davide Casali

Davide Casali

Product Design Director, Automattic
Just come and say hello! And don't worry about hard or difficult discussions, these are the ones that I prefer the most.


Thursday November 19, 2015 15:00 - 15:50 -03
Aula 2.4 Rondeau 165

15:00 -03

Prototype with Personality
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 

What we build should elicit a a real human response. We'll explore the best way to convey brand, tone of voice and intent through effective copy and delightful interactions in low-fidelity prototypes. After creating a prototype, we'll explore how to conduct qualitative testing on a budget, focusing on sincere human reactions and engagement.

My favorite tool is the Faber Castell 9000 4B sketching pencil. I'll bring 10 along to hand out to the first 10 workshop attendees. This workshop is accessible for beginners and useful for senior designers as well. Feel free to get in touch if you have any questions or requests in advance. 

Get your ticket for this workshop here

Speakers
avatar for Austin Keeble

Austin Keeble

UX Consultant // Instructor, Red Badger // General Assembly
Austin Keeble is a User Experience Designer from the southern wilds of Atlanta, Georgia, currently living and working in London as a consultant at the Financial Times and instructor at General Assembly. Recent projects include work as the lead UX Consultant for Sky, STA Travel, and... Read More →


Thursday November 19, 2015 15:00 - 16:45 -03
Aula 2.2 Rondeau 165

15:00 -03

The Workshop Workshop
Get your ticket for this workshop here  

You have attended workshops, you have seen them masterfully commanded by other people, and you really want to get a handle on doing this workshop thing yourself. This workshop is the workshop that will help you create and facilitate a workshop of your very own, in whatever workshop fashion you decide upon.

Russ Unger will help you identify the path unlocking the workshop achievement in whatever platform you choose. You will learn how to plan your agenda, structure your workshop, and identify the tools that are needed to help you along the way. Preparation is only a small portion of The Workshop Workshop; you will also gain from the wisdom of the CrankyTalk Workshops to help you feel more comfortable with your material–and yourself–in front of a group of people who are relying upon you to be their guide. 
There will be activities where you will experience the true nature of “trial by fire” or “getting your feet wet” (whichever metaphor you prefer). That is correct: You will be leading your very own workshop within The Workshop Workshop, and presenting your findings and results back to the rest of the workshop attendees.

Bring your most comfortable pair of shoes, your favorite writing utensil, and all the gumption you can muster.

Get your ticket for this workshop here  


Speakers

Thursday November 19, 2015 15:00 - 19:00 -03
Aula 4.1 Rondeau 165

15:00 -03

Empathy and UX Practices
Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here
 
In this workshop we will talk about Empathy. Although there is not currently an agreed upon definition of empathy, - it´s a discussion topic for psychologists, anthropologists, etc. - the fact is that we not only experience its aspects and variations in our personal lives, but it is a core, powerful skill for UX professionals. We all need resources to cope with and improve it. 

We start the workshop presenting McLaren´s working definition of empathy (“The Art of Empathy”, 2013) with the goal of making Empathy a more accessible and organized concept, so it can become a valuable and dependable resource. We articulate Empathy so that UXers can perceive, understand, manage and develop this skill. We help the participants identify empathic skills at work, and have them fill out a self-test to identify their strengths and challenges. With this first insight handy, we articulate and illustrate empathy´s essential aspects. 

We follow-up to explore these aspects in action within UX methods and practices. We describe examples and follow-up with hands-on exercises (based on specific roles for each participant and supported by materials, templates and scripts). These exercises will help participants identify and reflect about Empathy in activities such as: user interviews, empathy maps and personas, information architecture, interaction design, and usability testing. 

We wrap up explaining how such deeper understanding empowers UXers to improve the overall quality of their deliverables, bringing up participants´ feedback. In the end we provide a few tips on how to further develop this skill.

Get your ticket for this workshop here 

Speakers
avatar for Cecilia Kremer

Cecilia Kremer

UX Lead, Globant
avatar for Ana Marafiga

Ana Marafiga

Digital Strategist, CI&T
MT

Mariana Tavernari

Consultant, Globant


Thursday November 19, 2015 15:00 - 19:00 -03
Aula 2.6 Rondeau 165

15:30 -03

Enactive sketches for designing enactive interactions
The role of sketching for designing enactive interactions is reviewed, a conceptual framework is described and an exploratory case study is analyzed and discussed. The framework is organized as a map with two dimensions: the first one expresses the interactivity embodied in the different representations used by designers. The other dimension organizes the user experience expressiveness achieved by the different sketches. The sketch categories are linked through the attributes of interactivity sought by the designer. The case study supports the need to include some form of interactive sketching for designing of enactive interactions.


Thursday November 19, 2015 15:30 - 15:50 -03
Aula 4.4.0 Rondeau 165

15:55 -03

#AdobeTypeUI: Projecting a new OpenType interface
Technological advances have enabled improvements of digital typography, including the addition of different features in the same file simultaneously, resulting into the OpenType format. Designers nowadays can explore new features in fonts, however, Adobe System's softwares, such as Adobe InDesign, have some issues regarding easing the use of these functions. Therefore, the aim of this study is to develop a new proposal for the OpenType menu included in Adobe InDesign, analyzing OpenType technology, understanding basics of interface design and developing an alternative for this menu. Bibliographical research is used in order to analyse OpenType technology and comprehend basic aspects of interface design. Documentary research is used for collecting opinions from users who are part of #AdobeTypeUI campaign on the internet. With this data gathered, a proposal for OpenType interface is designed and verified with users through a usability test. The results show that users can understand the new proposal and it becomes a possible alternative to the current OpenType menu on Adobe InDesign.


Thursday November 19, 2015 15:55 - 16:45 -03
Aula 4.4.0 Rondeau 165

15:55 -03

Confessions Of An Ex Unicorn
The mythical UX unicorn; we've all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn't all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success. 

There has been lots of discussion about why everyone in UX needs to be a unicorn and how to achieve this status. Many companies are expecting that everyone they hire be able to single-handedly cover the entire spectrum of UX roles; nearly every UX job description seems to include everything from usability testing to JavaScript. 

The result is that many UX professionals are attempting to be unicorns and either finding themselves unhappy in their process, unsatisfied in their role as a unicorn, feeling unqualified to move forward, or unsure of how to grow their career. 

We’re going to reflect on our past experiences to share what we’ve learned; there is value to having a unicorn education and having a broad set of experiences, but we want to be honest about the challenges, too. UX is meant to be a team sport; it can be overwhelming to cover so many disciplines within one role, you can burn yourself out quickly, set yourself up to work alone and there is inherent bias in being the sole researcher, designer, and coder. If you’re responsible for all aspects of UX, you may design something that is easier to develop, or maybe you’ll end up phrasing research questions in a leading way. Having a team allows you to share ideas, give and get critique, build on the experience and perspectives of multiple individuals, and have each member play to their strengths.

Additionally, there are some people who don't want to be unicorns. Some of us are deeply passionate about research or in love with pushing pixels. While having a working knowledge of all the aspects of UX is helpful, we want to clearly emphasize that one does not need to be a unicorn in order to be successful. We’ll discuss how we’ve evolved our careers over time to best align with our preferences, strengths, and personal goals. 

We also want to address those that are trying to hire unicorns, because they aren’t necessarily the best thing for a company. We’ll discuss the situations when unicorns work well and when a company is better off with more specialized roles. 

We want to set the record straight that you do not have to reach unicorndom to be successful in UX. 

Speakers
avatar for Rachel Daniel

Rachel Daniel

User Experience Director, MaxPoint
Rachel has been involved in the UX realm for more than a decade and is a self-proclaimed Ex Unicorn. She’s covered everything from visual design to user research, interaction design to coding, and usability testing to prototyping. Rachel now manages a multidisciplinary team as Director... Read More →
avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand... Read More →


Thursday November 19, 2015 15:55 - 16:45 -03
Aula 2.4 Rondeau 165

17:15 -03

Expression: Understanding Affective Content in Social Media
Analysis of social content for understanding people's sentiments towards topics of interest that change over time has become an attractive and challenging research area. Natural Language Processing (NLP) techniques are being adapted to deal with streams of social content. New visualization approaches need also to be proposed to express, in a user friendly and reactive manner, individual as well as collective sentiments. In this paper, we present Expression, an integrated framework that allows users to express their opinions through a social platform and to see others' comments. We introduce the Sentiment Card concept: a live representation of a topic of interest. The Sentiment Card is a space that allows users to express their comments and to understand the trend of selected topics of interest expressed by other users. The design of Expression is presented, describing in particular, the sentiment classification module as well as the sentiment card visualization component. Results of the evaluation of our prototype by a usability study are also discussed and considered for motivating future research.


Thursday November 19, 2015 17:15 - 18:05 -03
Aula 4.6 Rondeau 165

17:15 -03

Quantifying UX indicators - UX for grown-up people
When bridging the gaps between designers and product managers, a quantitative approach to understand the UX seems to be one of the preferred arguments. Like the Little Prince, as designers often disregard this numbers as not capturing the essence of the problem: 

+++ Grown-ups like numbers. When you tell them about a new friend, they never ask questions about what really matters. They ask: "How old is he?" "How many brothers does he have?" "How much does he weigh?" "How much money does his father make?" Only then do they think they know him. +++ 

Since perceived user experience and end-user value is “psychological” in nature, it requires a behavioral science approach. Behavioral sciences researchers have made substantial inroads toward driving the creation and measurement of platform user experiences and explaining how it works. 

In our presentation we will explain the usefulness of setting UX quality milestones (a.k.a. UX Key Performance Indicators), and measuring against these goals using experimental psychology, experience research, and human factors techniques. 

These indicators became a cornerstone in the relationship of designers with product managers, providing to the former the level of insightfulness necessary to drive user understanding, and to the latter a quantifiable approach to understand UX. Each UX milestones explicitly sets target UX constructs, link these to the key usages per market segment, and comprehend what will be the important the “moments of truth” in the user experience. Data is collected to support design, validate intended UX, and to compare the UX to other products. The overarching goal is to better target and control the quality of the end-user experience. 

Speakers
avatar for Patricio Maller

Patricio Maller

UX leader, Intel
Patricio Maller holds a computer science degree and a Master of Science in computer sciences (2000) with focus on human-computer interaction. He was a Fulbright Scholar at The University of Alabama between 1998 and 2000, completing research on the application of socio-cognitive theories... Read More →
avatar for Pablo Piccolotto

Pablo Piccolotto

Human Factors Engineer, Intel
Pablo Piccolotto is a Human Factors Engineer currently leading the User Research Lab team at Intel -a team in charge of designing and executing all kinds of studies and experiments to create amazing experiences from the inside out-. Besides, he is member of Intel’s UX-UIA Intellectual... Read More →


Thursday November 19, 2015 17:15 - 18:05 -03
Aula 2.4 Rondeau 165
 
Friday, November 20
 

09:00 -03

Steven K. Feiner Keynote
Speakers
avatar for Steven K. Feiner

Steven K. Feiner

Steven K. Feiner (PhD, Brown) is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab. Is coauthor of Computer Graphics: Principles and Practice and of Introduction to Computer Graphics (Addison-Wesley), received an ONR Young Investigator A... Read More →


Friday November 20, 2015 09:00 - 10:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

10:00 -03

Scott Berkun Keynote
Speakers
avatar for Scott Berkun

Scott Berkun

Author, Self
Scott Berkun is a bestselling author and popular speaker on creativity, philosophy, culture, business and many other subjects. He’s the author of six books, including The Myths of Innovation, Confessions of a Public Speaker, The Year Without Pants. His work has appeared, or been mentioned, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, Forbes, USA Today, Wir... Read More →


Friday November 20, 2015 10:00 - 11:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

11:30 -03

Juan Pablo Hourcade Keynote
Speakers
avatar for JUAN PABLO HOURCADE

JUAN PABLO HOURCADE

Associate Professor, University of Iowa
Juan Pablo Hourcade is an Associate Professor at the University of Iowa's Department of Computer Science, UI3 Associate Director for Informatics Education, and a member of the Delta Center. His main area of research is Human-Computer Interaction, with a focus on the design, implementation and evalu... Read More →


Friday November 20, 2015 11:30 - 12:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

14:00 -03

Celeste Olivieri Keynote
Speakers
avatar for Celeste Olivieri

Celeste Olivieri

Head of UX Design @ MURAL, MURAL
Celeste Olivieri es Head of UX Design en MURAL, un startup que busca ayudar a equipos multidisciplinarios a colaborar en sus tareas creativas a lo largo del proceso de diseño. Apasionada por maximizar el poder del diseño en los equipos que integra, su perfil profesional está marcado por la búsqueda casi obsesiva por comprender la natur... Read More →


Friday November 20, 2015 14:00 - 15:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

15:00 -03

Stephen P. Anderson Keynote
Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive... Read More →


Friday November 20, 2015 15:00 - 16:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

16:30 -03

Whitney Hess Keynote
Speakers

Friday November 20, 2015 16:30 - 17:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

17:30 -03

Russ Unger Keynote
Speakers

Friday November 20, 2015 17:30 - 18:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales
 
Saturday, November 21
 

09:00 -03

Abby Covert Keynote
Speakers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture... Read More →


Saturday November 21, 2015 09:00 - 10:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

10:00 -03

Guillermo Ermel Keynote
Speakers
avatar for Guillermo Ermel

Guillermo Ermel

User Research Technical Leader, MercadoLibre
Guillermo Ermel is User Research Technical Leader at MercadoLibre.com, Latin America's leading e-commerce marketplace. With more than 10 years of experience on the user research field and 20 in interaction design, he has vast experience creatively combining user research methods... Read More →


Saturday November 21, 2015 10:00 - 11:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

11:30 -03

Christian Rohrer Keynote
Speakers
avatar for Christian Rohrer

Christian Rohrer

Chief Design Officer, Intel Security
Christian Rohrer is Vice President and Chief Design Officer at Intel Security (formerly McAfee, Inc.) In this role, he is responsible for user-centered design efforts across all projects from ideation through delivery and beyond. As a veteran of user experience design and research, he has served... Read More →


Saturday November 21, 2015 11:30 - 12:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

14:00 -03

Jason Severs Keynote
Speakers
avatar for Jason Severs

Jason Severs

Executive Creative Director, frog
Jason Severs is an Executive Creative Director at Frog and a leader in the company’s design research practice. He is responsible for promoting a holistic perspective through translating the needs of users and business into meaningful design. Before joining frog, Jason worked with Bruce Mau Design on Massive Change, a project that ai... Read More →


Saturday November 21, 2015 14:00 - 15:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

15:00 -03

Cindy Chastain Keynote
Speakers
avatar for Cindy Chastain

Cindy Chastain

Cindy is SVP, CX & Design, where she is focused on bringing the lens of customer experience, innovation and design to help differentiate the brand through connected product & marketing experiences. Before joining MasterCard, Cindy was both an experience strategist and Executive Creative... Read More →


Saturday November 21, 2015 15:00 - 16:00 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

16:30 -03

Jesse James Garrett Keynote
Speakers
avatar for Jesse James Garrett

Jesse James Garrett

Jesse James Garrett is co-founder and Chief Creative Officer of Adaptive Path, a user experience design consultancy. His contributions to the field of user experience include creating the seminal "Elements of User Experience" model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating dynamic Web applications. Jesse has received Wired Magazine's Rave Award for Technology and was named one of the "50 Most Important People on the Web" by PC World... Read More →


Saturday November 21, 2015 16:30 - 17:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales

17:30 -03

Closing ceremony
Saturday November 21, 2015 17:30 - 18:30 -03
Anfiteatro Ciudad de las Artes Avenida Richieri y Concepción Arenales
 


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