* UX concepts, validation assumptions and how to measure user satisfaction
* The things we need to take into account when creating the UX strategy
* The importance of thinking about business goals to create a cost-effective strategy with good ROI
* How UX impacts on business and examples of where UX changes helped increase company revenue
* The challenges companies face in creating compelling experiences
No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.
Every day, we are increasingly exposed to more complexity that test the limits of our abilities and tools. Visual thinking allows us to deal with this in many ways, all with a pen and paper (lots and lots of paper). This sounds all too simple, but if you’ve ever struggled in drawing objects and concepts, illustrating complex diagrams, or communicating visually then this workshop might be for you.
In this workshop, you’ll learn the basics of how and what to draw, how to apply your skills to complex scenarios, and use your new skills alone and with other people. You’ll also learn how to apply visual thinking towards a the design of omni-channel services.
The session is aimed at designers of all levels and curious individuals wanting to learn new ways to solve problems effectively and collaboratively in an impactful way. No drawing skills necessary!
The workshop is about the practice of Futures Thinking on the conception and design of services. Attendees will learn to identify, understand and foresee emerging needs and opportunities, and build concepts that could meet them. Using future scenarios for guidance, attendees will also learn how to transform ideas from trends into potential business and increase their chances of succeeding in the market.
But what is Futures Thinking? It is the practice of using methods and tools to understand the economic, social and cultural changes in the business environment. By understanding trends, we can uncover new opportunities for innovation and new service values and become forerunners in a world where changes occur rapidly. In addition, uncertainty seems to be the concern of a large number of companies nowadays, and Futures Thinking helps companies to make decisions by giving more understandable and easy approaches to uncertainties.
In general the practice of Futures Thinking aims to identify mega- trends and weak signals in the market, pointing directions of development for the industry sectors and access the effects of possible changes and disruptions. The combination of Futures Thinking and Service Design thinking helps companies to be better prepared for the possible futures and also help them to be more proactive instead of being reactive to the market changes.1st session (2h):
Futures Thinking goals, benefits, and best practices,
Futures Thinking as supplement for Service Design and Innovation,
Get to know methods and tools applied to Futures Thinking,
How to understand, identify, evaluate and visualize trends,
Trends in industry segments and fields,
How to identify weak signals
Identifying opportunities
2nd session (2h)
Working with Trend Cards
Creating innovative concepts
Identifying the maturity level of the concept
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Getting a design team "on the same page" is the oft-stated goal of managers who care about how team unity affects the quality of the work. However, miscommunication is a given, and eventually every manager uncovers a series of disconnects between what was said and what was understood.
Consider, then, the benefits of creating a Team Charter: a kind of persona for your team that will help every member identify and agree upon a shared identity, purpose, and vision for the future.
Through a series of team activities, learn how to uncover the perceptions your team already has of themselves as a unit, as well as their thoughts about how they are perceived by others in the organization and craft a team charter of your own. With this key information, you can shape the team’s purpose and craft a plan to generate the proper perception of your team by others in a living document that keeps everyone on the same page.
Get your ticket for this workshop hereCuando uno se embarca en un proyecto de diseño de interfaz de usuario es fácil caer en enfocarse en cómo se va a ver la solución. Esto implica pensar en el contenido, la tipografía, colores, la ubicación de los elementos en la pantalla e incluso la tecnología. No invertimos el tiempo suficiente en comprender el problema, ¡cuánto menos en saber si esa es la mejor solución!
Nos equivocamos al pensar en el diseño como algo que el diseñador crea. Un componente crítico del proceso de diseño centrado en usuarios es la evaluación con los usuarios. Esto significa que necesitamos una forma de mostrar a nuestros usuarios y actores involucrados nuestras propuestas de diseño de la forma más económica y temprana posible.
Los prototipos de interfaces pueden ayudar a obtener feedback de los usuarios sobre el flujo y experiencia de uso antes de comenzar a debatir sobre estilos. Prototipamos porque nos permite darle a los usuarios una tener una experiencia similar a la real con la aplicación. Esto sirve al menos a dos propósitos:
Hacer prototipos en papel es una forma rápida y fácil de crear y evaluar experiencias de aplicaciones. Funciona muy bien con usuarios que se encuentran en el mismo lugar que nosotros y requiere entrenamiento e inversión mínimos. Los prototipos digitales son mejores para usuarios remotos, y más fáciles de ajustar y refinar.
En este workshop los participantes tendrán la oportunidad de crear prototipos tanto en papel como digitales. También realizarán pruebas de usabilidad con otros participantes. Por último, podrán comprender de primera mano el impacto que el medio utilizado para prototipar tiene sobre el flujo de diseño y sobre el feedback de los usuarios.
El workshop será liderado por integrantes del equipo de producto de Indigo Studio.
Note: To participate on this workshop, you need to bring your computer.
Get your ticket for this workshop here
We propose a method of collecting and analyzing information based on observational tools for defining design requirements for apps. The method is based on the notion of organizational routines from the point of view of social interaction and is used to identify patterns of information in group experiences over time
The proposed method has 5 steps: 1) Collection of information into the observed situation, 2) Viewing the information collected using the storyboard tool, 3) Group routines by similarity and temporal stage 4) Characterization of these routines, and 5) Analysis of the information from the perspective of social interaction. We emphasize that the collection of information by observers, who are active members of the analyzed group, increases the chances for identifying early requirements for app design
The paper gives some lesson learned in the application of the method to real cases. These experiences help to explain what happens at the intersection between patterns of information into social interactions and design requirements. This paper concludes that the concept of routines is useful for identify useful information for early design requirements, and for defining objectives of main technical requirements necessary for social interaction apps.
In this paper we describe a framework to build ambient assisted living (AAL) applications able to transform a conventional environment in a smart environment using low cost technology. The main purpose of this work is to assist people with disabilities in their residences or works promoting the social inclusion
The system allows its users to be their own remote control to control different appliances of their house or office, interacting with them naturally using HCI and natural user interfaces
This document is organized as follows: first, we present an introduction to AAL and describe the related work. In Section 2, we describe the main aspects of the implementation of the framework. Section 3 explains the communication between the different devices and describes a prototype. Finally, Section 4 introduces the limitations of the system, while section 5 concludes the paper.
Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.
What You’ll LearnThis workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.
Get your ticket for this workshop here
What will tomorrow’s cities look like? How will they function? How will they be governed? How will people live in tomorrow’s cities? What services will they use? How will technology support their lives? How will they interact with it?
We will try to answer some of these questions together: we’ll be creating together evidence of tomorrow’s cities, to be displayed in the conference space.
It won’t be just boxes and arrows though. Most systems and services need business, technology and design combined to bring them to life, and we’ll be looking at all of these. We’ll sketch lean canvases, advertisements, digital touchpoints, people flows, whatever it takes to bring our city to life. Let’s make some prototypes too, time permitted. And most importantly, let’s tell stories. Bring your skills to the table, and we’ll help make the rest happen.
How will we do it?
We will use our IoT Service Kit to ideate on possible scenarios for Smart Cities. This kit brings designers, developers and business developers out of their digital silos to play with IoT concepts in the real world. The IoT Service Kit is a co-creative tool for exploring user-centric interactive scenarios. The goal is to let user experience drive the process of merging physical and digital realities into successful digital services.
To support our process we will use Trend cards and Lean Service Creation. Trend cards are a tool coming from the Futures Thinking field, and they’re exactly what they sound: cards depicting trends. We’ll be looking at trends as a way to ground our thoughts about the future in what we see around us today. The trend cards will be prepared beforehand, and used for ideation.
Lean Service Creation is a philosophy and way of working that draws mainly from lean startup, service design, and lean software development. On the one hand, it supports the use of multidisciplinary teams made up of T-shaped individuals and combines business knowledge, user-centric design and technology expertise to look holistically at the total value delivery of a service. On the other hand, it supports the frequent use of experiments to test different assumptions about the service at hand, be them about business models, people or technology.
We’ll be using the LSC philosophy in the design of our workshop: attendants will be split into small, multidisciplinary teams to the degree possible, and we’ll see our cities through the business, design and technology lens. Finally, we’ll see the tangible “evidence” we produce together as small experiments that will be shared with the community for feedback.
Workshop content:
First Session, 2h
. Intro, warm up,
. Lean Service Creation thoughts
. IoT Service Kit / IoT Ideation and technical feasibility framework
. Introducing the trend cards;
. Team formation
Second Session, 2h
. Ideation
. Get to work: build your evidence.
. Facilitators are there to help.
. Our developer is available for prototyping, or to help with prototyping.
. Post your work to the wall, briefly present to others if there is time.
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Este taller presenta los fundamentos de las prácticas de Design Thinking para crear soluciones innovadoras en equipos multi-disciplinarios.
Las sesiones de ideación como Brainstormings o Design Studios, suelen ser muy dinámicas y ricas porque producen gran cantidad de ideas en períodos cortos de tiempo, exponiendo distintos puntos de vista y formas creativas de abordar el problema por parte de todo el equipo.
Sin embargo, apenas pasa la euforia creativa de la sesión nos encontramos ante un nuevo desafío: ¿Cómo llevamos esas ideas a la acción? ¿Cómo elegimos las que tienen más potencial para desarrollar prototipos? ¿Cómo evitamos que queden olvidadas en la pared de una sala de reunión, o en una foto en algún celular?
En este taller intensivo trabajaremos sobre un caso práctico, experimentando con distintas técnicas de ideación generativa y selección de ideas para su posterior evaluación con usuarios.
Objetivos
Join this fast-paced, eye-opening workshop and discover the Plot Your Course method to design your own career. Whitney Hess, User Experience Coach, will show you how to apply the principles and practices of UX to your own life. Find out how to use the Discover > Plan > Build > Iterate process you already know and love to discover your purpose, plan your next move, build your skills, and iterate your way to the career of your dreams.
Emphasis will be on simple self-reflections and effective self-awareness techniques that are necessary for understanding our gifts and our blind spots. All attendees will receive a free copy of Whitney's Plot Your Course workbook tailor-made for this audience.
Come to this workshop with prepared questions about how to intentionally create your own career path. You can ask her anything! She will also share many of her own personal experiences and insights to guide and inspire you.
Takeaways:
- How to define your own path
- Figuring out what your next step should be
- Identifying the best environment in which to do your best work
- Prioritizing which skills to develop and when
- Getting real on how to best market yourself
- A better understanding of coaching and how it applies to design
Get your ticket for this workshop here
What we build should elicit a a real human response. We'll explore the best way to convey brand, tone of voice and intent through effective copy and delightful interactions in low-fidelity prototypes. After creating a prototype, we'll explore how to conduct qualitative testing on a budget, focusing on sincere human reactions and engagement.
My favorite tool is the Faber Castell 9000 4B sketching pencil. I'll bring 10 along to hand out to the first 10 workshop attendees. This workshop is accessible for beginners and useful for senior designers as well. Feel free to get in touch if you have any questions or requests in advance.
¿Alguna vez quisiste hacer tu propio research con usurios pero no sabés por dónde empezar? ¿O tuviste miedo de equivocarte? En este taller 99% práctico, vas a aprender por qué y cómo hacer user research. Nos vamos a meter de lleno en los detalles de cómo encontrar a los participantes, cómo preparar la sesión, hacer tests con usuarios, analizar los datos y accionar sobre lo aprendido. Vas a tener la oportunidad de aprender y practicar, ya que vamos a usar prototipos en papel para hacer las prácticas de tests de usabilidad con usuarios durante el taller.Cómo llevar adelante una sesión de user research / de investigación con usuarios.
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You have attended workshops, you have seen them masterfully commanded by other people, and you really want to get a handle on doing this workshop thing yourself. This workshop is the workshop that will help you create and facilitate a workshop of your very own, in whatever workshop fashion you decide upon.
Russ Unger will help you identify the path unlocking the workshop achievement in whatever platform you choose. You will learn how to plan your agenda, structure your workshop, and identify the tools that are needed to help you along the way. Preparation is only a small portion of The Workshop Workshop; you will also gain from the wisdom of the CrankyTalk Workshops to help you feel more comfortable with your material–and yourself–in front of a group of people who are relying upon you to be their guide.
There will be activities where you will experience the true nature of “trial by fire” or “getting your feet wet” (whichever metaphor you prefer). That is correct: You will be leading your very own workshop within The Workshop Workshop, and presenting your findings and results back to the rest of the workshop attendees.
Bring your most comfortable pair of shoes, your favorite writing utensil, and all the gumption you can muster.
Get your ticket for this workshop here
