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Thursday, November 19 • 15:00 - 15:50
The Shift: UX Designer as Business Consultant

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Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations. 

This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders. 

This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.

avatar for Davide Casali

Davide Casali

Product Design Director, Automattic
Just come and say hello! And don't worry about hard or difficult discussions, these are the ones that I prefer the most.

Thursday November 19, 2015 15:00 - 15:50 GMT-03
Aula 2.4 Rondeau 165

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