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Thursday, November 19 • 15:55 - 16:45
Confessions Of An Ex Unicorn

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The mythical UX unicorn; we've all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn't all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success. 

There has been lots of discussion about why everyone in UX needs to be a unicorn and how to achieve this status. Many companies are expecting that everyone they hire be able to single-handedly cover the entire spectrum of UX roles; nearly every UX job description seems to include everything from usability testing to JavaScript. 

The result is that many UX professionals are attempting to be unicorns and either finding themselves unhappy in their process, unsatisfied in their role as a unicorn, feeling unqualified to move forward, or unsure of how to grow their career. 

We’re going to reflect on our past experiences to share what we’ve learned; there is value to having a unicorn education and having a broad set of experiences, but we want to be honest about the challenges, too. UX is meant to be a team sport; it can be overwhelming to cover so many disciplines within one role, you can burn yourself out quickly, set yourself up to work alone and there is inherent bias in being the sole researcher, designer, and coder. If you’re responsible for all aspects of UX, you may design something that is easier to develop, or maybe you’ll end up phrasing research questions in a leading way. Having a team allows you to share ideas, give and get critique, build on the experience and perspectives of multiple individuals, and have each member play to their strengths.

Additionally, there are some people who don't want to be unicorns. Some of us are deeply passionate about research or in love with pushing pixels. While having a working knowledge of all the aspects of UX is helpful, we want to clearly emphasize that one does not need to be a unicorn in order to be successful. We’ll discuss how we’ve evolved our careers over time to best align with our preferences, strengths, and personal goals. 

We also want to address those that are trying to hire unicorns, because they aren’t necessarily the best thing for a company. We’ll discuss the situations when unicorns work well and when a company is better off with more specialized roles. 

We want to set the record straight that you do not have to reach unicorndom to be successful in UX. 

avatar for Rachel Daniel

Rachel Daniel

User Experience Director, MaxPoint
Rachel has been involved in the UX realm for more than a decade and is a self-proclaimed Ex Unicorn. She’s covered everything from visual design to user research, interaction design to coding, and usability testing to prototyping. Rachel now manages a multidisciplinary team as Director of UX at MaxPoint, a leading business intelligence and digital marketing company that enables national brands to drive local, in-store sales. | | Over... Read More →
avatar for Amanda Stockwell

Amanda Stockwell

Vice President of UX, 352 Inc.
Amanda is the VP of UX at 352 inc. where she leads a team that provides user research, usability testing, and UX strategy services. Amanda's expertise has helped companies new to user experience to assimilate user-centered design into their existing processes. Additionally, Amanda has unique career advancement insight from her tenure working with a top recruiting company, where she evaluated client needs and associated job descriptions... Read More →

Thursday November 19, 2015 15:55 - 16:45
Aula 2.4 Rondeau 165

Attendees (59)