Thursday, November 19 • 15:55 - 16:15
Agenciamento narrativo e experiência do usuário em narrativas transmídia: o caso da telenovela brasileira

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This short paper proposes a reflection about the transmedia strategies in brazilian telenovelas, more specifically on how is the user experience in this kind of narratives. The user experience design in these narratives in multiple platforms is key to this new paradigm of entertainment media, once the main objective of transmedia storytelling is to create engagement and immersion of the user in the narratives.

Thursday November 19, 2015 15:55 - 16:15 GMT-03
Aula 6.6 Rondeau 165

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