Interaction South America 2015

Looking back at my 15+ year career in user experience, I found that projects during which UX professionals and business analysts (BAs) work closely together, and start their collaboration early in the process, are much more likely to succeed.
This short talk will look at the mutual perception between the BA and UX teams, the historical source of their differences and will reveal the reason those multidisciplinary projects were or were not successful. 
Surprisingly, that has little to nothing to do with the typical things UX professionals cite as the reasons why projects are difficult, namely budgets, timelines and personnel, and it has more to do with the working culture of those two teams, the closeness of those relationships and the timing of their debuts on common projects.