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Wednesday, November 18 • 12:10 - 13:00
Meu Coraçao Feliz, placing Philips at the heart of the care team

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Meu Coraçao Feliz is a project that builds on the notion that end-users (patients) should play an active and central role in the design of novel and successful solutions and new care models. Moreover, end-users should be at the heart of the newly designed solution, with an active role and empowered position as suggested by Herzlinger (2007) and Von Hippel (1986). To reach this new paradigm to place the end-users in the drivers’ seat of their health care solutions, Meu Coraçao Feliz deploys user centered designed methods for hypertension end-users and health care providers working in primary care public health care in Brazil. The results involve a user centric vision and different solutions that solve their core issues and needs such as shortage of health workers and low quality of the service due to long waiting times. Ultimately Meu Coraçao Feliz presents a new distribution of care to meet the current challenges of any health care system, next to the demands of users and the available technology.


Gijs Geleijnse

Senior Scientist, Philips Research
avatar for Laura Nino

Laura Nino

Director, Thought Refinery
Laura is the driving force behind Thought Refinery.This is the platform where her passion and work experience fuse in a valuable service.Before founding the Thought Refinery, Laura worked as a senior consumer and trends researcher at Philips Design's Strategic Futures Design team... Read More →

Wednesday November 18, 2015 12:10 - 13:00 GMT-03
Aula 6.4 Rondeau 165

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