Creating compelling user experiences has become one of the top priorities of organizations. Increased expectations from customers are pushing companies to create new, richer user experiences.
Reflecting this increased importance, in 2015 Google changed its search algorithm to prioritize sites which have a strong mobile UX. Meanwhile, according to the research firm Gartner customer experience initiatives, of which UX is a critical part, is leading innovation spending in 2015. The same survey found that by 2016 “89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago”.
To help companies stay on top of this seismic shift in the importance of UX, I will present:
* UX concepts, validation assumptions and how to measure user satisfaction
* The things we need to take into account when creating the UX strategy
* The importance of thinking about business goals to create a cost-effective strategy with good ROI
* How UX impacts on business and examples of where UX changes helped increase company revenue
* The challenges companies face in creating compelling experiences
