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Wednesday, November 18 • 15:55 - 16:15
Design as the art of materializing business decisions

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This talk will be presented in Portuguese (PT-BR), but I strongly reccomend you english-speakers and hispanohablantes to watch it, since my slides will be translated to English (EN) with abundant use of images.

"Is this a business or a design decision?" One might think of both as separate fields, given how decisions are made in a daily basis, the business analyst (or equivalent) usually being the one responsible for defining how a company will create value to its clients. 

As an interaction designer, how can I materialize these decisions in the form of interfaces, navigations or product mechanics? Will I have to compromise on design principles? What is the cost-benefit relation? Can we cocreate ideas with "business people" from scratch? 

In this talk, I'll show cases where both design and business have merged almost becoming indistinguishable.

avatar for Thiago Esser

Thiago Esser

UX Design Consultant, Wildtech
UX/Interaction Design Consultant at Wildtech (www.wildtech.com.br). Co-creator of UXConfBR, a brazilian conference. Author of two e-books: "Design for User Experience: someone is doing this for you" and "Design Management in IT companies," the first one having already surpassed... Read More →

Wednesday November 18, 2015 15:55 - 16:15 GMT-03
Aula 2.4 Rondeau 165

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