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Thursday, November 19 • 11:15 - 12:05
The Innovation Challenge

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Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Most of all, the innovation we usually see in companies are actually a better version of something that already exists. Breakthrough innovation requires a cultural change and changing is never easy. Successful innovation demands a tactical approach, and getting it right requires companies to secure real traction and growth in the marketplace. In this talk I will identify the inflection points that generate market opportunities for companies, cultural issues to overcome and leverage the best techniques for securing a foothold in a lucrative new space.

avatar for Amyris Fernandez

Amyris Fernandez

Owner, Usability Expert Consultores
I have over 30 years of executive experience in marketing and market research, I have focused the past 16 years on digital marketing and communications. I have deep consumer knowledge, understanding market segmentation, product categories consumption and communication by country... Read More →

Thursday November 19, 2015 11:15 - 12:05 GMT-03
Aula 2.4 Rondeau 165

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