Interaction South America 2015

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Most of all, the innovation we usually see in companies are actually a better version of something that already exists. Breakthrough innovation requires a cultural change and changing is never easy. Successful innovation demands a tactical approach, and getting it right requires companies to secure real traction and growth in the marketplace. In this talk I will identify the inflection points that generate market opportunities for companies, cultural issues to overcome and leverage the best techniques for securing a foothold in a lucrative new space.