Interaction South America 2015

In today’s world of rapidly changing digital design, people are often chasing quick solutions to complex problems. By doing so, UX professionals and organizations are often not adding enough rigour to their work and base much of their designs on assumptions - Assumptions which inevitably result in an underperforming design solution. In his talk, Paul discusses how fostering the right organization culture can strongly influence the design process and thereby the success of a project. Paul explores solutions to this complex problem in order to enable projects to achieve their full potential.