This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Wednesday, November 18 • 16:25 - 16:45
Embrancing the culture of the unknown: how the way we think, speak and act in a collaborative setting determines everything we design.

Sign up or log in to save this to your schedule and see who's attending!

In today’s world of rapidly changing digital design, people are often chasing quick solutions to complex problems. By doing so, UX professionals and organizations are often not adding enough rigour to their work and base much of their designs on assumptions - Assumptions which inevitably result in an underperforming design solution. In his talk, Paul discusses how fostering the right organization culture can strongly influence the design process and thereby the success of a project. Paul explores solutions to this complex problem in order to enable projects to achieve their full potential.

avatar for Paul Farla

Paul Farla

Founder and Principal consultant, UX Thought
Paul is a well rounded UX professional with an equal footing in technology and design, who has spent many years working across different industry verticals for companies like HSBC, Volkswagen, Sainsbury's, Virgin Atlantic and Sony to name a few. He discovered his passion for UX in the early days of the web, which prompted him to focus his studies on Information Science at Utrecht University, which he followed up with a masters in Human Computer... Read More →

Wednesday November 18, 2015 16:25 - 16:45
Aula 2.4 Rondeau 165

Attendees (77)