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Wednesday, November 18 • 16:25 - 16:45
Embrancing the culture of the unknown: how the way we think, speak and act in a collaborative setting determines everything we design.

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In today’s world of rapidly changing digital design, people are often chasing quick solutions to complex problems. By doing so, UX professionals and organizations are often not adding enough rigour to their work and base much of their designs on assumptions - Assumptions which inevitably result in an underperforming design solution. In his talk, Paul discusses how fostering the right organization culture can strongly influence the design process and thereby the success of a project. Paul explores solutions to this complex problem in order to enable projects to achieve their full potential.

avatar for Paul Farla

Paul Farla

Founder and Principal consultant, UX Thought
Paul is a well rounded UX professional with an equal footing in technology and design, who has spent many years working across different industry verticals for companies like HSBC, Volkswagen, Sainsbury's, Virgin Atlantic and Sony to name a few. He discovered his passion for UX in... Read More →

Wednesday November 18, 2015 16:25 - 16:45 GMT-03
Aula 2.4 Rondeau 165

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