Wednesday, November 18 • 09:00 - 13:00
Innovation and Futures Thinking: Are You Leading or Following? FULL

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available
This is a free workshop
You need to get a free ticket as seating availability is limited. Please proceed to the following link to secure your place.

Get your ticket for this workshop here

The workshop is about the practice of Futures Thinking on the conception and design of services. Attendees will learn to identify, understand and foresee emerging needs and opportunities, and build concepts that could meet them. Using future scenarios for guidance, attendees will also learn how to transform ideas from trends into potential business and increase their chances of succeeding in the market.

But what is Futures Thinking? It is the practice of using methods and tools to understand the economic, social and cultural changes in the business environment. By understanding trends, we can uncover new opportunities for innovation and new service values ​and become forerunners in a world where changes occur rapidly. In addition, uncertainty seems to be the concern of a large number of companies nowadays, and Futures Thinking helps companies to make decisions by giving more understandable and easy approaches to uncertainties.

In general the practice of Futures Thinking aims to identify mega- trends​ and weak signals in the market, pointing directions of development for the industry sectors and access the effects of possible changes and disruptions. The combination of Futures Thinking and Service Design thinking helps companies to be better prepared for the possible futures and also help them to be more proactive instead of being reactive to the market changes.

1st session (2h):

Futures Thinking goals, benefits, and best practices,

Futures Thinking as supplement for Service Design and Innovation,

Get to know methods and tools applied to Futures Thinking,

How to understand, identify, evaluate and visualize trends,

Trends in industry segments and fields,

How to identify weak signals
Identifying opportunities

2nd session (2h)

Working with Trend Cards

Creating innovative concepts

Identifying the maturity level of the concept

Get your ticket for this workshop here 

avatar for Ricardo  Brito

Ricardo Brito

Service Designer & UX, Futurice
Ricardo Brito is a service and UX Designer with Futurice Germany. He is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services... Read More →

Wednesday November 18, 2015 09:00 - 13:00 GMT-03
Aula 4.1 Rondeau 165

Attendees (0)